Job Description

The pay range is $88,000.00 - $158,000.00

Pay is based on several factors which vary based on position. These include labor markets and in some instances may include education, work experience and certifications. In addition to your pay, Target cares about and invests in you as a team member, so that you can take care of yourself and your family. Target offers eligible team members and their dependents comprehensive health benefits and programs, which may include medical, vision, dental, life insurance and more, to help you and your family take care of your whole selves. Other benefits for eligible team members include 401(k), employee discount, short term disability, long term disability, paid sick leave, paid national holidays, and paid vacation. Find competitive benefits from financial and education to well-being and beyond at https://corporate.target.com/careers/benefits

AboutTarget 

Working at Target means helping all families discover the joy of everyday life. We bring that vision to life through our values and culture. Learn more about Target here

Target’s Global UX teamis a group of design, content,research, and accessibility practitioners and experts, with a passion for improving and innovating our digital experiences for Target’s guests, team members, and partners. Here, we pride ourselves on designing tangible, inspiring, and impactful solutions that serve all aspects of our business– and being a part of the team means you will play a critical role for Target’s digital experience by increasing ease, simplicity, value, and delight for every touchpoint.  

About therole  

As Senior ContentDesigner onagentic and AIshoppingexperiences,you’llhelp shape how Target guestsdiscover, get inspired, andshopthrough agenticUXacross digital touchpoints.You will define the content and language systems that support our guests throughout their journey while also being a voice for emerging agentic content design practices.

Thinking withsystemsover process,you’lldefinehow language, conversationaldesign,promptsystems,feedbackloops, andcontext engineeringwork together across shopping flows to create experiences that feel unmistakably Target.Your content frameworksdon’tjust amplify voice, clarity, and standards — theyare flexible systems thatevolvewithnew AI capabilitiesandsupportpersonalized,product experiencesat scale

This role willexplorenew ways of workingin a cross-functionalsetting,collaborating withdesigners, product managers, engineers, researchers, data analysts,accessibilitypartnersandAI teams/practitioners.You'llestablishstandards and governance,keepingcontent excellence at the centerof workflows and rapidly evolving AI tools.At the same time,you’llcontribute tothe broader content design practice—helpingestablishthe foundation for content design-led agentic workanditssharedprinciples You willalso share and educate findings and learnings forhow weapproachconversational and AI-assisted experiences acrosspartners and teams.

Responsibilities

• Developcontent designapproachesfor AI-assisted and agentic shopping experiences across Target digital touchpoints, including conversational shop flows, discovery/inspiration, recommendations,personalizationand checkout journeys

• Explore and sharehow we create and deploy clear, helpful, and human contentthat balancesguest needs, business goals, and brand voice across AI systems

• Createcontent artifacts for agentic content design, including but not limited toplaybooks,content models,systems instructions,prompting strategy,and conversationalguidelines

• Applyscalable frameworks and reusable guidance that help teams build coherent, high-quality agentic experiences across surfaces and shopping contexts

• Partner closely with product design, product management, engineering, data science, research, and accessibility to shape the behavior and language of AI-powered features from concept through launch and iteration

• Translate complex shopping needs, ambiguous product requirements, and emerging technologies into clear interaction models and content strategies.

• Use guest insights, qualitative research, experimentation, and performance data to informoverallcontentstrategy, as it relates to theecosystem

• Contribute to standards, principles, andbest practicesfor AI and conversational content design within Target, helping raise quality and consistency across teams

• Participate in critiques, workshops, and cross-functional working sessions, and help grow the practice of content design through influence, craft, and systems thinking

• Contribute to a culture of human-centered practice within UX, product, and engineering teams, with a focus on belonging, accessibility, and authenticity for all Target guests

About you:  

• 4+ years of content design, UX writing, conversation design, or related experience designing digital product experiences

• Demonstratedfundamentals and understandingofconversationaldesignandAIagentic-poweredcontent design, includingbut not limited toprompt/context engineering, systems governance,outputgrading, modeling, and more

• Experiencewith content designforcomplex product areas and multi-step journeys where language plays a critical role in helping users understand, decide, and act

• Portfolio showing systems thinking, content strategy, and UX craft across end-to-end experiences

• Experience building or contributing to scalable frameworks, principles, or standards that improve content quality across products or teams

• Excellent problem-solving skills and comfort navigating emerging technologies, ambiguity, and rapid iteration

• Experience partnering and articulating content strategy with designers, researchers, engineers, product managers, and data scientists throughout the product lifecycle

• Familiarityand understandingofprototyping using AI tools like Figma Make,Custom GPTs,Codex, and Claude Code

This position will operate as a Hybrid/Flex for Your Day work arrangement based on Target’s needs. A Hybrid/Flex for Your Day work arrangement means the team member’s core role will need to be performed both onsite at the Target HQ MN location the role is assigned to and virtually, depending upon what your role, team and tasks require for that day. Work duties cannot be performed outside of the country of the primary work location, unless otherwise prescribed by Target. Click here if you are curious to learn more about Minnesota.

Benefits Eligibility

Please paste this url into your preferred browser to learn about benefits eligibility for this role: https://tgt.biz/BenefitsForYou_D

Americans with Disabilities Act (ADA)

In compliance with state and federal laws, Target will make reasonable accommodations for applicants with disabilities. If a reasonable accommodation is needed to participate in the job application or interview process, please reach out to candidate.accommodations@HRHelp.Target.com.Non-accommodation-related requests, such as application follow-ups or technical issues, will not be addressed through this channel.  

Application deadline is : 06/19/2026