Stylish, grounded, uplifting – these values live through everything we do at Boden. Without the collaboration, honesty and friendship between our teams, we wouldn't be where we are today. We curate a world of beauty that's ethical, inclusive – and importantly – good fun. We inspire you to live your best life. We are Boden.
Boden.com is where almost all of our customers shop, so how it looks, feels and performs matters enormously. We're creating a new senior role in our Ecommerce team for someone who wants to own that experience, across womenswear and childrenswear, in every market we trade in.
You'll run trading, visual merchandising and our experimentation programme, with a team of six behind you. You'll be the person who can say, with evidence, how our customer really shops, and you'll use that to shape what brand, product and marketing teams decide to do.
Location: North Acton, three days a week, two from home.
Being a manager at Boden is about giving people clarity, backing them properly, and helping them do their best work.
You make things make sense. You take big ideas and turn them into clear priorities, so people know what they’re doing and (most importantly) why it matters.
Your communication is clear and open – you listen and you don’t overcomplicate things.
You take responsibility. When big decisions need to be made, you make them. When things change, you adapt. And when things don’t go to plan, you own it and move things forward.
You stay close to what matters – our customer, our brand and our goals – using that to guide decisions and keep teams aligned.
Most importantly, you build a team people actually want to be a part of – where people feel trusted, supported and able to grow.
Someone credible enough to hold their own on brand and product decisions, who can turn complicated data into plain English and a short list of things worth doing. You think in shades of grey, not just black and white, so you can weigh a test that makes money against what it does for the brand.
You're ambitious and hungry to progress, without the ego. You like owning things, working at pace and making a visible difference. You build an open, collaborative team and invest in the people in it. And you're curious about how AI changes the way a team like this works: asking better questions, not just producing more analysis.
We want Boden to be the place everyone wants to work. Friendly, open, understanding and supportive. A best-of-British company with diverse teams, equal opportunities, and fair working and recruitment practices. We believe in hiring the best person for the job whoever they are, helping them thrive in it and celebrating their individuality.
We would like to encourage people from a diverse range of backgrounds to apply for our roles. If you need any reasonable adjustments or additional support during your application process, please do not hesitate to let us know.
We’re all about happiness you can wear. Our story begins in 1991.
Contrarian. How else would you describe a man who left a good job in the city – working in New York during its shiny ’80s heyday no less – to set up a mail-order clothes company at a time when buying things that got delivered was considered a bit, well, joke-worthy? Or was he just lucky – right time, right place, right instinct?
Johnnie launched Boden with a hand-drawn catalogue featuring eight menswear styles he wanted in his own wardrobe (and wanted to order from his armchair). That was 1991, and back then, catalogues for stylish people who like stylish clothes weren’t really a ‘thing’ in Britain.
Today, after a wild, unpredictable and exciting 30 years, Boden is a global company but it still has the same family vibes. It’s the opinion of the women in his life – his wife Sophie (who pushed him to follow his dream in the first place), his three discerning daughters and Johnnie’s new lovely female sidekick – Janet the dog – that he values over anything.
Originality is also so very important, with every step taken to set Boden apart from the rest. Whether that’s hand-drawn prints, doing our best to make sure we don’t cut corners and even listing words we cannot use (we copywriters love a challenge). Attention to detail is everything, and it shows. Johnnie has also been adamant that every factory we use respects its workforce in the same way he respects his workforce at home. And that Boden uses as many recycled materials as possible.
“His main piece of advice is always be yourself,” his daughter Katie adds. “I think we’re all flawed but that’s the one thing that we [the family] are – very honest. I just think you can’t go wrong by being honest.” And lastly? “He’s also never tried to be cool…which makes him cool.”
Boden isn’t about fast fashion and fads. It never was. It’s about making clothes that put a smile on your face, for a long, long time.
