Job Description

About us

Halfords is on a journey - building the future of motoring and cycling and looking for people who want to help shape what comes next. We’re a place for co‑creators: people who want to make a real impact, take ownership and be part of something that’s still evolving.

As the UK’s leading retailer of motoring and cycling products, we’re supported by one of the country’s largest independent vehicle servicing, maintenance and repair networks through Halfords Autocentres. This breadth gives us a strong, stable foundation - and the freedom to keep innovating and growing.

That means real variety for our colleagues, along with the opportunity to learn, stretch and develop as the business moves forward. Whatever your role, you’ll be part of a team focused on delivering exceptional service - using your expertise to solve problems, guide customers and help keep the nation moving with confidence.

About the role

The Senior Trade & Account Manager is a key leadership role within Halfords for Business, responsible for driving strategic direction and delivering sustainable revenue growth across a portfolio of high-value clients in an exciting period of transformation within this space. Combining commercial leadership with strategic account development, you will position Halfords as a partner of choice while ensuring operational excellence in all client engagements.

You will manage existing key accounts and develop high-potential prospects, owning the full sales lifecycle from shaping strategy and closing complex opportunities to maximising long-term value through innovative, multi-product solutions. This includes leading contract negotiations, delivering strategic account plans, and influencing senior stakeholders across Trade Card and Account Card propositions.

Reporting to the Head of Sales, you will play an integral role in shaping commercial strategy, processes, and go-to-market approaches. With full ownership of the client lifecycle, you will ensure the delivery of integrated, high-value solutions, supporting strategic revenue growth across Trade Card, Trade Credit, and Account Card offerings.

Key responsibilities

• Own and develop a portfolio of high-value, strategically important B2B accounts, driving long-term growth, retention, and client satisfaction across Trade & Account Card propositions.
• Build and deliver robust account plans aligned to client objectives and Halfords growth strategy.
• Identify and lead new business opportunities within the portfolio, including cross-sell and upsell initiatives, while proactively generating leads through networking, referrals, and outbound activity.
• Act as a trusted advisor to senior (including C-suite) stakeholders, understanding client challenges and positioning Halfords solutions as strategic value drivers.
• Deliver against revenue, margin, and retention targets, with full accountability for portfolio performance and pipeline forecasting.
• Lead complex, multi-product deals and commercial negotiations, including renewals and contract optimisation, ensuring alignment with business KPIs.
• Influence client strategies and commercial models to maximise long-term value and partnership potential.
• Oversee the end-to-end client journey, ensuring seamless onboarding, delivery, and ongoing service excellence.
• Resolve complex client challenges with a commercially sound, solutions-focused approach while championing a customer-first culture.
• Provide strategic insight and reporting on performance, risks, and opportunities to senior stakeholders.
• Mentor and support junior team members, sharing best practice and driving continuous improvement in processes, tools, and ways of working.

About you

• Proven experience in business development, account management, and strategic sales, with a strong track record of delivering revenue growth, ideally within Fleet Management or broader B2B sectors.
• Strong commercial acumen with advanced negotiation and deal-structuring capability, combined with solid financial and analytical skills, including margin management, forecasting, and CRM/pipeline management.
• Confident communicator with experience engaging and influencing senior stakeholders, including C-suite, and managing complex, multi-stakeholder client relationships.
• Results-driven with a strategic, growth-oriented mindset, demonstrating strong ownership of pipeline and sales funnel, and the ability to identify and execute cross-sell, upsell, and new business opportunities.
• Highly effective at building long-term partnerships, with a client-first approach, strong stakeholder management skills, and the ability to operate autonomously while contributing to wider business outcomes.
• Proactive, solutions-focused, and adaptable, with resilience to thrive in a fast-paced, evolving environment and a continuous focus on improvement and growth opportunities.
• Collaborative-working cross-functionally with teams such as Fleet, Operations, Legal, and Finance
• Confident using data to drive decisions, track performance, and demonstrate return on investment.
• Demonstrates strong leadership qualities, with the ability to mentor others, inspire high performance, and contribute to a positive, customer-focused culture.

Reward & benefits

• A fair and competitive salary evaluated against market data, quarterly discretionary bonus scheme, pension, life assurance, 25 days annual leave plus bank holidays and enhanced family leave.
• Commitment and dedication to your ongoing personal and professional development. We help you to own and grow your potential so you can be at your best in your current role and to support your future career aspirations.
• You will have access to a wealth of employee discounts across the Halfords suite of products and services.
• Wellbeing and inclusion are at the heart of our colleague experience. We offer resources and ongoing support to enhance your wellbeing at work and active Colleague Networks supporting inclusion initiatives across Halfords.

Not sure you meet all the criteria? We'd encourage you to take the wheel and apply anyway! At Halfords we are committed to creating an inclusive workplace for our colleagues. We're an equal opportunities employer and proud to welcome applications from all backgrounds and embrace diversity within our one Halfords Family.

At Halfords, we operate a hybrid working policy with 2 days on site at our Support Centre in Redditch.