As a Technical Marketing Engineer at NetApp, you will own technical marketing end-to-end for one or more assigned technology domains within the NetApp portfolio. You will define the technical narrative, value proposition with accompanying claims, and competitive story for integrated solutions that solve customer challenges using one or more NetApp products and potentially partner products. You will do so working side-by-side with Product Marketers, Solution Marketers, and our Competitive Intelligence team as part of the Integrated Product & Platform Marketing (IPPM) team at NetApp, and in partnership with Product Managers and Engineers in one or more NetApp business units that also report to our Chief Product Officer.

This specific TME role will support one or more of the following areas: public cloud storage services based on NetApp technology, unified control plane for hybrid multi-cloud environments.

Key Responsibilities

• Collaborate with Product Management and Engineering across the product lifecycle to build your expert-level understanding of one or more NetApp products and solutions, their place in the NetApp portfolio, how they integrate with technical partner solutions, and most importantly how they solve important customer challenges.
• Own technical marketing end-to-end for assigned technology area(s) on one or more specific technical topics; integrate technical narrative into overall product and solutions narrative as defined by Product Marketing Managers, create claims and proof of value, and the competitive story for integrated solutions.
• Produce consistent technical content and enablement: technical marketing decks, solution briefs, whitepapers, blogs, videos, technical talk tracks, demo scripts, and advanced technical enablement (RFP/RFI inputs).
• Act as a technical subject matter expert in webinars and virtual events; evangelize NetApp and assigned technologies at conferences, in videos, and on social media with clear, compelling technical storytelling.
• Measure and report asset utilization and impact; drive continuous improvement of deliverables based on data and field insights.

Job Requirements

• 8+ years in technical marketing, sales engineering, solutions architecture, developer relations, or related roles.
• Demonstrated expert-level understanding in public cloud storage, storage and data management, and/or unified control planes for hybrid multi-cloud environments. Note that it is not required that a candidate have specific existing expertise on NetApp technologies or the data infrastructure market, but any such expertise is highly desired.
• Demonstrated ability to craft technical narratives, value proof, and competitive positioning for integrated solutions.
• Excellent technical writing, communication, and storytelling skills; customer-centric mindset with a bias for action and continuous improvement.
• Proven experience building and managing demos and showcase environments at scale, including demo catalogs, sandboxes, and self-service experiences. Familiarity with modern AI-enabled demo-creation tools and/or integration into GTM tools is highly desired.
• Strong content creation skills across written and video formats: solution briefs, whitepapers, blogs, videos, talk tracks, battlecards, and demo scripts; rigorous attention to consistency and detail.
• Comfortable as a public speaker and on-camera presenter; capable of engaging technical and executive audiences across conferences, webinars, and social media.
• Hands-on proficiency with basic scripting and automation to demonstrate product features and integrations (e.g., Python, PowerShell/Bash, Ansible, Terraform, etc.)
• Facility with competitive/alternatives analysis and building data-backed, testable claims.
• Strong collaboration and program management skills; able to coordinate cross-functionally with Product Management, Engineering, Sales, and the broader Integrated Product &n Portfolio Marketing organization; manage multiple priorities and deadlines.

Education

Bachelor’s degree in computer science, engineering, information systems, or a related technical field (or equivalent practical experience). A Master’s degree is a plus.