Job Description

WPP is the trusted growth partner for the world’s leading brands.

We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth.

We have been building the world's most valuable brands for 50 years and have global reach across 100+ markets, with deep local expertise.

Our people are the key to our success. We're committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow.

For more information, visit WPP.com.

Senior Technical Business Analyst – DAM (Advertising & Creative Operations)

About WPP Open:

WPP Open is at the forefront of transforming how WPP delivers value to its clients. We are building a unified product ecosystem that empowers our agencies and clients with cutting-edge tools and data-driven insights. Our product organisation is driven by a clear vision, strategic execution, and a commitment to continuous innovation

The Opportunity:

We are looking for a senior, hands-on business analyst to lead discovery and requirements for implementing a Digital Asset Management (DAM) solution that will underpin WPP’s AI-powered marketing platform. You will bring deep DAM experience in advertising/creative operations, with strong attention to detail in metadata and taxonomy design, and in translating business needs into DAM configuration and integrations. You will partner closely with a product team member shaping cross-marketing capability needs across Open teams and business stakeholders.

As Senior BA (DAM), you will run structured discovery, define the information architecture (asset types, metadata, taxonomy), and produce delivery-ready requirements that enable configuration, integration and adoption. You’ll drive alignment and decisions across teams while staying close to detail.

Key outcomes (first 3–6 months)

Ways of working

• Collaborative and outcome-focused; comfortable working across Product, Engineering, agency teams and business stakeholders.
• Able to navigate ambiguity, prioritise, and drive decisions while maintaining a strong grip on detail.
• Clear, concise communicator who can turn workshop inputs into actionable artefacts.

Key responsibilities

• Lead discovery with creative, studio, brand, legal, tech and ops to map current-state workflows and define future-state DAM processes.
• Partner with Product to consolidate cross-marketing capability needs across Open teams into a prioritised DAM scope and backlog.
• Define and align the information architecture: asset types, metadata schema (definitions/validations), taxonomy/controlled vocabularies, and the governance model to maintain standards over time.
• Translate needs into delivery-ready requirements for DAM configuration (workflows, permissions, validations), including user stories and acceptance criteria.
• Partner with the QA team to define and document acceptance test scenarios (aligned to user stories and acceptance criteria) to support build verification and UAT readiness.
• Define rights and compliance requirements (licensing/usage windows, releases, embargoes) and how they apply to search, delivery and activation.
• Map the end-to-end content supply chain and run workshops to maximise DAM platform capabilities (e.g., Tenovos) across search, reuse, approvals, renditions and distribution.
• Define integration and non-functional requirements, including explicit API requirements (endpoints, methods, request/response payloads, authentication/authorisation, error handling, rate limits, environments) plus events/SSO/identity, and NFRs (security, performance, auditing, reporting/analytics) aligned to platform standards.
• Define ingestion/migration approach (sources, mapping, deduplication, folder-to-taxonomy translation) and support UAT readiness.
• Produce and maintain core artefacts: process maps, workshop readouts, functional specs, taxonomy/metadata definitions, and governance decision logs.
• Set up the requirements/governance operating rhythm (cadence, decision forums, RACI) and drive decisions and trade-offs with senior stakeholders.
• Support delivery through refinement/build/test/UAT and manage the change/enhancement backlog to improve outcomes over time.

Skills & experience

• Senior BA (or Lead BA) with +5 years experience on complex, technical platform programmes.
• Proven enterprise DAM implementation experience in advertising/creative operations (campaign production, studio workflows, brand governance).
• Deep expertise in metadata, taxonomy/controlled vocabularies and governance for discoverability, reuse and automation.
• Strong grasp of DAM configuration and integration patterns (APIs/events, SSO/identity) and translating requirements into build-ready artefacts.
• Tenovos (or comparable cloud-native enterprise DAM) implementation/integration experience is highly desirable.
• Clear communicator and facilitator: able to drive decisions, manage trade-offs, and produce concise documentation.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

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