Job Description

The Supervisor(Senior) or Deputy Manager of Brand Communication would be responsible for driving compelling Brand Communication (PR, social media, etc.) aligned with TM Japan's Go-To-Market (GTM) strategy, contributing to the achievement of TM Japan's annual performance targets and long-term growth. This role provides key support to continuously grow the brand through world-class marketing-aligned Brand Communication.

We are looking for a passionate golfer and skilled communications professional with deep expertise in media relations and social media, the ability to think outside the box, and has a track record of strong creative execution. The ideal candidate brings the skills to seamlessly bridge Owned, Earned, and Paid Media, and may come in as either an individual contributor or a team leader depending on experience.

Essential Functions and Key Responsibilities:

• Develop and execute Brand Communication plans aligned with the global GTM strategy while optimizing for the Japan market. Leverage each media channel strategically to maximize impact, contributing to both annual performance targets and long-term brand equity growth.
• Maintain regular communication with the global marketing team to stay informed on key projects, improve operational efficiency, and implement market-appropriate adaptations for Japan.
• Plan and execute Brand Communication initiatives to drive market excitement around new product launches, collaborating with the product and global teams to deliver messaging that maintains a unified global image while addressing the unique needs of the Japanese market.
• Lead the planning and production of GTM-related press releases and creative content (Instagram, YouTube, TikTok, etc.) that contribute to building and elevating brand value.
• Identify, plan, and manage influencer and celebrity partnerships to maximize brand exposure and awareness, while building direct, trust-based relationships with key stakeholders including media, key customers, agents, and industry organizations.
• Drive strategic selection and relationship management of external agency partners (advertising, PR, and others) to maximize external resources and collaborate with agencies to develop breakthrough thinking around the brand and products.
• Develop deep understanding of competitor strategies, consumer behavior, and industry and business insights to identify key opportunities and threats.
• Ensure the efficient operation of the Brand Communication team while fostering talent development with a mid-to-long-term perspective.

Knowledge and Skills Requirements:

• 3–5+ years of experience in marketing/brand management, or equivalent experience in FMCG or sports industries (golf-related experience a plus)
• Strong knowledge of golf equipment, technology, and tour, paired with the ability to identify and anticipate latent consumer needs
• Excellent communication and presentation skills in both Japanese and English, with the ability to convey ideas clearly even at a conceptual level
• Solid understanding of adjacent functions such as product, sales, supply chain, and finance
• Familiarity with coaching practices and 3+ years of experience in talent development (Nice to have)

TaylorMade Golf Company is an equal opportunity employer. All qualified applicants receive consideration for employment without regard to race, religious creed, color, national origin or ancestry, physical or mental disability, medical condition, genetic information, marital status, sex, pregnancy, gender, gender identity, gender expression, age, sexual orientation, military and veteran status or any other basis protected by federal, state or local law, ordinance, or regulation.