Job Description

Objective:

This position is responsible for supervising field sales operations and ensuring efficient distribution of Bisleri’s bottled water products—both 5-gallon and PET packs. The role ensures achievement of sales targets, market coverage, merchandising execution, and team performance in line with brand standards.

Key Responsibility:

• Supervise and support sales representatives and merchandisers across D2C, B2B, and retail segments.
• Monitor day-to-day operations, deliveries, and product placement across residential, HORECA, and retail locations.
• Build and maintain client relationships with households, offices, construction sites, and retail stores.
• Track sales performance, identify new business opportunities, and share competitor insights with Sales Managers.
• Ensure on-shelf visibility, planogram compliance, and promotional execution in retail outlets.
• Train sales staff on product knowledge, customer engagement, and route planning best practices.
• Coordinate with logistics and distribution partners for stock availability and route efficiency.
• Ensure all sales activities comply with trade, health, and safety regulations.

Desired Experience:

• Bachelor’s degree in Business, Sales, or a related field (or equivalent practical experience).
• Minimum 5 years of experience in bottled water or FMCG sales within the UAE market.
• Demonstrated ability to lead sales teams and deliver results across multiple locations.
• In-depth knowledge of consumer and retail landscape, especially in Dubai, Abu Dhabi, and Sharjah.
• Proficient in English; Arabic and Hindi are a plus.
• Experience with CRM tools and merchandising software is preferred.