Job Description

Senior Specialist – CRM Analytics (Salesforce)

We are seeking a Senior Specialist with 7–11 years of experience in CRM Analytics for Salesforce to lead data-driven insights and optimize customer relationship management within the Salesforce Analytics domain.

Key Responsibilities

• Analytics & Insights

  • Utilize advanced CRM Analytics tools to analyze customer data and generate actionable insights.
  • Interpret complex datasets to identify trends, patterns, and opportunities for business growth.
  • Leverage Salesforce Analytics capabilities to enhance customer segmentation, targeting, and personalization strategies.

• Solution Design & Development

  • Collaborate with cross-functional teams to design and implement Salesforce Analytics solutions.
  • Develop and maintain dashboards and reports to monitor KPIs and business metrics.
  • Support data governance initiatives to ensure data quality across CRM analytics projects.

• Leadership & Collaboration

  • Lead end-to-end CRM Analytics projects ensuring alignment with business objectives.
  • Work closely with stakeholders to gather requirements and translate them into technical solutions.
  • Mentor and guide junior team members on CRM Analytics best practices and tools.

• Continuous Improvement

  • Drive innovation by identifying gaps and proposing advanced analytics solutions.
  • Collaborate with IT and business teams to integrate CRM Analytics outputs into broader business processes.
  • Monitor and optimize analytics performance and data accuracy.

Required Skills & Experience

• Experience: 7–11 years in CRM Analytics with strong expertise in Salesforce Analytics.
• Technical Skills:
  • Proficiency in Salesforce CRM Analytics tools and dashboard development.
  • Strong understanding of data modeling, KPIs, and business metrics.
  • Knowledge of data governance and quality assurance practices.
• Soft Skills:
  • Excellent problem-solving and analytical thinking.
  • Strong stakeholder communication and collaboration skills.
  • Ability to mentor and lead junior team members.

Education

• Bachelor’s or Master’s degree in Computer Science, Data Analytics, Information Systems, or related field.
• Salesforce certifications in CRM Analytics are a plus.