Job Description

Company Description

Become a key member of our CRM Services – Customer Communication team, enabling international trading companies to strengthen customer engagement through advanced CRM platforms, data integration, and personalized communication strategies. As a Senior Specialist Business Analyst, you will serve as the bridge between business stakeholders and technology teams, driving strategic initiatives, shaping solution designs, and ensuring successful delivery of customer-focused digital capabilities.

You will play a leading role in transforming business requirements into scalable solutions while supporting the evolution of our CRM ecosystem and customer communication platforms.

Job Description

• Lead international CRM-related initiatives and projects from concept through implementation and rollout.
• Act as the primary liaison between business stakeholders, trading companies, and technical teams, ensuring alignment of business objectives and technology solutions.
• Analyse, challenge, and document business requirements, translating them into clear functional and non-functional specifications.
• Drive end-to-end solution delivery, including business analysis, solution design, implementation support, testing, deployment, and post-go-live optimization.
• Facilitate workshops, requirement gathering sessions, and stakeholder discussions across multiple countries and business units.
• Partner with Product Owners, Architects, Developers, QA teams, and external vendors to deliver high-quality solutions.
• Analyse business processes and identify opportunities for optimization, automation, and innovation within the CRM landscape.
• Conduct market research, vendor evaluations, and tender assessments to support technology selection and strategic decision-making.
• Ensure alignment with enterprise standards, data governance principles, and customer engagement strategies.
• Mentor junior team members and contribute to the continuous improvement of Business Analysis practices within the organization.

Qualifications

• Several years of professional experience as a Business Analyst, Senior Business Analyst, or in a comparable project and product-focused role within an IT environment.
• Strong understanding of software development lifecycles and experience managing requirements across complex initiatives.
• Proven ability to manage multiple stakeholders and influence decisions across business and technical teams.
• Excellent analytical thinking, problem-solving, and communication skills.
• Experience working in agile environments using Scrum, Kanban, or hybrid delivery methodologies.
• Hands-on experience with requirements management and collaboration tools such as Jira and Confluence.
• Good understanding of CRM platforms and customer engagement solutions such as Salesforce Marketing Cloud, Bloomreach, Emarsys, Adobe Campaign, or similar technologies.
• Knowledge of data integration concepts, customer data management, and marketing technology ecosystems is highly desirable.
• Self-driven, highly organized, and adaptable to changing business priorities.
• Experience working in international and cross-functional environments.
• Fluent in English, both written and spoken.

Additional Information

• Flat hierarchies and short decision-making channels
• A family-friendly company culture with flexible working hours and remote working options available according to your individual needs
• Numerous training and further development opportunities within the Group (5% of working time for self-organized training and education)
• A lunch allowance
• Staff shopping and travel discounts
• Extensive workplace wellness programme including fitness classes, massages, etc.
• An industry-standard, attractive and performance based annual gross salary starting at 50.000 Euro (on a full-time basis) with the possibility of higher pay according to experience and qualifications

No matter where you are in your career, we have a path for you. Whether you’re looking for your first job, advancement in your field, or a new career shift. We’re proud to employ great people who are passionate about their jobs. But they’re all different. No matter who you are, what you need and where you’re going, REWE Group can be a part of it. Apply now!

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We promote a diverse and inclusive work environment. Therefore, we welcome applications from people of different gender, age, cultural or social background, sexual identity and applications from people with disabilities. In addition, we would like to increase the proportion of women in technical professions and are particularly pleased to receive applications from women for this position.