Job Description

1. JOB DETAILS:

Position Title: Senior Specialist: Branding

Broad Band: M10: Professional

Talent Pipeline Layer: Managing Self Technical/Professional

2. OVERALL JOB PURPOSE:

Provide specialist/expert knowledge and support for the management and facilitation of Brand marketing and Corporate Identity solutions as part of the Corporate Affairs strategy

3. QUALIFICATIONS, EXPERIENCE & SKILLS:

Qualification:

B Degree (Marketing, Advertising, Communications)

Experience:

6 Years relevant experience

Skills:

* Effective verbal and written communication skills
* Ability to communicate effetively in Arabic and English (both orally and in writing)
* Effective interpersonal skills
* Public speaking
* Acute safety awareness and attitude
* Intercultural adaption
* Compassion
* Sound interpersonal and effective engagement skills
* Effective conflict management
* Sound knowledge of discipline processes and procedures
* Able to independently manage own work planning and delivery according to targets; proven application
* Advanced analytical and problem solving skills
* Sound decision making skills
* Presentation and facilitation skills
* Advanced ability to gather information and accumulate data
* Ability to cope with pressures and setbacks
* Ability to follow instructions and procedures
* Advanced persuading and influencing skills
* Global mindset and intercultural adaption
* Teamwork and ability to deal with diversity
* Ability to adapt and respond to change
* Curious and innovating
* Design thinking
* Sound working knowledge and compliance to relevant regulatory and statutory requirements
* Sound knowledge and understanding of Ma’aden codes, regulation, rules, procedures and processes
* Following rules, regulations and procedures
* Competent in using applicable software and/or systems
* General understanding of fundamentals of business processes
* Proficient attention to detail
* Coping with pressures and setbacks
* Critical thinking and risk assessment

* Project management

4. KEY ACCOUNTABILITIES:

Focus Area

Get results through individual contribution, effort and self management

Operational / Functional

1. Consistently delivers on all service level agreements
2. Quality results through cost effective service and on time support
3. Cost awareness and control
4. Technical expertise and advice
5. Technical/operating systems and models
6. HSE targets

Design and plan brand solutions and implement all brand plans in line with identified requirements, signed-off service level agreements; available resources and active stakeholder involvement

Ensure that brand guidelines are up-to-date, accurate and available and ensure that all applications are applied according to the brand guidelines and ensure all non-compliant applications are amended

Increase stakeholder awareness of brand relevance internally and external

Ensure all brand elements and messaging are consistent with the broader corporate communications strategy and support brand requirements for all Corporate Affairs activities

Evaluate and respond to brand requests within the agreed service levels

Create branded material according to Affiliate requirements

Design and initiate brand implement plans in line with service level agreements with Affiliates support of the Ma'aden group and corporate affairs strategy;

Identify key branding and leveraging opportunities

Formulate a plan and ensure adherence to the brand marketing communications objectives

Manage the identified brand agency and ensure that all outputs are as set out in the strategy

Status reports on the progress of branding solutions against set objectives, cost effectiveness, time frames, standards and expectations of clients and other relevant stakeholders

Monitor and evaluate the implementation of the branding solutions against set objectives, standards, cost allocation, timeframes and clients (business units) and beneficiary expectations

Develop a framework for reporting and identifying key performance indicators and time frames

Keep and update the budget spend in line with project implementation, payments and disbursement of funds

To stay within the pre approved branding budget through effective management (review monthly)

Perform due diligence on planned and envisaged project implementation, including risk management strategies and project exit strategies

Ensure branding solutions/projects/interventions that are aligned to the company’s values and goals

Ensure that the corporate website is utilised optimally to ensure communication of the Brand to the broader Ma'aden community

Leadership

1. Understand, support and live the Ma'aden vision, values and goals
2. Takes accountability for personal improvement, personal development, skills development and effectiveness
3. Supports and articulate personal goals that are aligned to the business direction, that lead to personal development and effectiveness; Continuously strives to improve personal mastery, professional growth and business skills (ensuring technical/professional development in specialist area)
4. Establish professional standards for work, project plans and organization to ensure service provision and effective individual contribution
5. Share expertise freely and often during the application/review of policies, practices, standards, procedures and methods
6. Conduct analysis to formulate recommendations and design solutions and implement them effectively, problem solving and decisions quality - Analysed, formulated recommendations, designed solutions and implemented them effectively
7. Progress monitoring, reporting and corrective action
8. Statutory compliance and professional practices

* High performance role model acting as coach and mentor within team to more junior staff
* Ensuring continuous personal and professional growth and development
* Improve group work processes
* Facilitate transformation and change processes
* Facilitating continuous improvement
* Communicate best practices, technical reports and positions statements with team and the appropriate stakeholders

Capture discipline specific knowledge and disseminate within knowledge management standards

Continuous improvement through innovation and creativity

Taking responsibility for personal development, acquiring extensive knowledge in the sponsorship field and mastery in application of the skills and knowledge.

Attend specific courses, conferences and lectures as per need

Monitor any lacking in terms of specific leadership qualities and recommend specific interventions

Improved understanding of the principles of marketing and the specific needs of the application of Branding

Relationships

1. Build constructive working relationships with manager, peers, clients and other service providers (all stakeholders) to ensure effective stakeholder relationships
2. Supports peers/team members to achieve team objectives through knowledge sharing, networking and collaboration with colleagues and other teams
3. Maintain Manager and peer relationships marked by professional communication, behaviour and actions that results in high levels of credibility, trust and respect throughout the business unit or function
4. Consistently meet customer and business requirements through technical/professional communication
5. Puts forward new ideas, thinking and approaches adopted and supported by the business

* Build credibility and constructive working relationship with teams, managers and business leaders to enhance the knowledge base of the company
* Maintain healthy and stable relations with consultants and cost owners
* Create and maintained well developed internal and external network
* Network with /participate in external professional bodies/forums
* Identify key stakeholders in the relevant communities and build and maintain sound relationships

* Teamwork and integration with rest of Corporate Affairs colleagues

Build and maintain relationships with customers, suppliers and specialist bodies and participating in expert networks

Maintain effective and professional communication with colleagues, customers/clients and being a reliable source of reference on best practices in the field of expertise

Establish relationships with stakeholders, suppliers and participation in Brand marketing specialist networks and centres of expertise

Constructive working relationships with relevant service providers in the delivery of Branding solutions

Maintaining constructive working relationships with service providers in the delivery of Branding solutions, applying a collaborative and consultative approach to meet business needs

Maintaining an effective and professional communication with colleagues, customers/clients and being a reliable source of reference on best practice in the field of expertise

5. COMPETENCIES:

Technical/Functional

Knowledge and skills in Brand management, Corporate Identity and Graphic design Advanced

Research and analytical skills; Proficient

Project Management Expert

Financial management skills Proficient

Monitoring and evaluation of sposorship and events execution & application Advanced

Knowledge of applicable corporate governance and how it is applied Advanced

Coaching others in sponsorship and event execution Advanced

Strategy Development Proficient

Report writing Advanced

Leadership

• Developing self
• Embrace digitalisation within the function
• Teamwork and collaboration
* Continuous improvement
* Contribute to establish Ma'aden as 3rd pillar of KSA economy

Safety

• Safety advocate - anywhere and everywhere
• Knowledge and application of HSE rules and procedures
• Concern for own wellbeing and that of others
• Ability to pro-actively identifying safety hazards and act accordingly