Job Description

At WHOOP, we're on a mission to unlock human performance and healthspan. WHOOP empowers members to perform at a higher level through a deeper understanding of their bodies and daily lives.
We’re looking for a Senior Specialist, Brand Media to help scale awareness and affinity through impactful, data-driven brand media. As Senior Specialist, Brand Media you will support WHOOP’s Brand Media team in launching, monitoring, and optimizing media campaigns. You’ll work cross-functionally with Creative, Analytics, Performance Media, and external media partners to ensure flawless execution and strong performance across channels.

This role reports to the Director of Brand Media and is an excellent opportunity for someone early in their media career who is eager to grow within a fast-paced, performance-driven environment.

*This role is based in the WHOOP office located in Boston, MA. The successful candidate must be prepared to relocate if necessary to work out of the Boston, MA office.*

RESPONSIBILITIES:

• Support trafficking, scheduling, and launch of campaigns across YouTube, Paid Social, Linear TV, Streaming/CTV, and OTT platforms
• Support the build, launch, and QA of paid social campaigns across platforms, ensuring audience targeting aligns with WHOOP’s core verticals and awareness goals
• Coordinate with brand and creative teams to traffic assets, follow brand guidelines, and help ensure messaging aligns with campaign objectives.
• Track upper- and mid-funnel performance (reach, frequency, video views, engagement, consideration)
• Assist in compiling clear, recurring performance reports that provide actionable insights
• Maintain dashboards to support accurate execution and reporting
• Act as a day-to-day contact for vendors and platform partners, managing campaign updates or changes
• Collaborate cross-functionally with Marketing Analytics, Creative, and Performance teams to ensure alignment across media initiatives

QUALIFICATIONS:

• Bachelor’s degree in Marketing, Advertising, Communications, or related field
• 1-3 years of experience in media, marketing, or agency environments
• Strong analytical skills and comfort working with campaign performance data
• Exceptional organizational skills and attention to detail
• Proficiency in Microsoft Excel and/or Google Sheets
• Clear written and verbal communication skills
• Basic understanding of digital media buying and measurement
• Familiarity with media metrics (e.g., GRPs, CPMs, reach, frequency)

Interested in the role, but don’t meet every qualification? We encourage you to still apply! At WHOOP, we believe there is much more to a candidate than what is written on paper, and we value character as much as experience. As we continue to build a diverse and inclusive environment, we encourage anyone who is interested in this role to apply.
WHOOP is an Equal Opportunity Employer and participates in E-verify to determine employment eligibility. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
The WHOOP compensation philosophy is designed to attract, motivate, and retain exceptional talent by offering competitive base salaries, meaningful equity, and consistent pay practices that reflect our mission and core values.
At WHOOP, we view total compensation as the combination of base salary, equity, and benefits, with equity serving as a key differentiator that aligns our employees with the long-term success of the company and allows every member of our corporate team to own part of WHOOP and share in the company’s long-term growth and success.
The U.S. base salary range for this full-time position is $100,000 - $150,000. Salary ranges are determined by role, level, and location. Within each range, individual pay is based on factors such as job-related skills, experience, performance, and relevant education or training.
In addition to the base salary, the successful candidate will also receive benefits and a generous equity package.
These ranges may be modified in the future to reflect evolving market conditions and organizational needs. While most offers will typically fall toward the starting point of the range, total compensation will depend on the candidate’s specific qualifications, expertise, and alignment with the role’s requirements.