Purpose & Overall Relevance for the Organization:
This role is responsible for managing pre-season and in-season category buying for EMC DTC channels. (Retail, Ecom & Franchise guidance) In this role you are part of a team responsible for maximizing the sales, profitability & brand equity of the EMC (Emerging Markets Central) region by building the merchandising strategy for the market to drive the overall DTC business.
Key Responsibilities:
• Drive category specific buying strategy and execution for DTC being responsible for meeting all KPIs including Net sales, Margin, range efficiency, productivity, and range overlap.
• Drive a compelling range/concept selection for each market by balancing both brand and commercial considerations and supporting the overall business strategy.
• Based on the OTB and the assortment plan, make the buying forecast ensuring consistency with the marketing strategy and historical data
• Drive Country Range enhancements through assortment planning that reflects localization and differentiation in the marketplace for DTC.
• Provide regular analysis of sell-through performance and contribute to strategic planning based on the analysis.
• Ensure product availability in collaboration with supply chain team, develop an action plan to mitigate risks.
• Identify market opportunities and implement actions to capture unmet consumer demand, improving customer satisfaction and market share.
• Work closely with Planning, Finance, Demand planning, SCM & operations teams to ensure alignment of trading actions with broader business strategies.
Key Relationships:
• Planning
• Operations
• Brand
• Finance
• Supply Chain
• Franchise sales
• EM Hub Merchandising, Ecom & Franchise team
Knowledge, Skills and Abilities:
• Strong time-management, planning and organizational skills
• Proficiency of MS Office suite of products
• Fluent in English
• Knowledge of Retail Management Systems
• Strong analytical skills
• Structured, organised and process orientated
Requisite Education and Experience / Minimum Qualifications:
University degree in business/Finance/Merchandising.
Merchandising Experience: 3+ years
Inspired by our heritage, our brand is rooted in sports and the culture born from it. Headquartered in Herzogenaurach, Germany, we’re a global leader in the sporting goods industry, employing 62,035 worldwide.
