Job Description

Company Description

At Nielsen, we are passionate about our work to power a better media future for all people by providing powerful insights that drive client decisions and deliver extraordinary results. Our talented, global workforce is dedicated to capturing audience engagement with content - wherever and whenever it’s consumed. Together, we are proudly rooted in our deep legacy as we stand at the forefront of the media revolution. When you join Nielsen, you will join a dynamic team committed to excellence, perseverance, and the ambition to make an impact together. We champion you, because when you succeed, we do too. We enable your best to power our future.

Job Description

Own the commercial go-to-market agenda and product sales strategy for Nielsen’s audience-measurement portfolio across Australia and New Zealand, spanning Profiling, Planning and Ads Measurement. Connect product strategy to client problems, build market-ready narratives, and enable sales and solutions teams to convert complex measurement capabilities into commercially relevant propositions.

The portfolio context includes consumer profiling and advanced audiences, cross-platform planning, and measurement across media and devices. Nielsen ONE is positioned as a connected solution spanning audience analysis, planning and measurement, with a deduplicated view of audience engagement.

Core responsibilities

• Set the Pacific GTM strategy for Profiling, Planning and Ads Measurement, aligned to market demand, client priorities and regional growth objectives.
• Translate global product capabilities, roadmap changes and methodology into locally relevant Australian and New Zealand propositions.
• Define product sales plays, target segments, use cases, qualification signals, discovery questions and proof requirements.
• Lead proposition development, packaging, pricing input, sales collateral, pitch narratives, workshops and executive briefings.
• Partner with Sales, Client Solutions, Product, Marketing, Analytics, Operations and regional leadership to move opportunities from insight to close.
• Shape commercial responses to client briefs, tenders and strategic opportunities, balancing subscription, project, data and solution-led routes to market.
• Build market feedback loops that convert client objections, adoption barriers and unmet needs into roadmap and GTM priorities.
• Develop repeatable enablement for account teams, including training, battlecards, demo flows, objection handling and competitive positioning.
• Support strategic negotiations by articulating value, implementation dependencies, methodology boundaries and measurable client outcomes.
• Track GTM performance through pipeline contribution, conversion, win/loss themes, adoption, retention and expansion signals.

Qualifications

Capability and experience requirements

• Senior experience in product strategy, product marketing, solutions consulting, commercial strategy or media measurement.
• Strong working knowledge of audience measurement, consumer data, media planning, digital measurement and advertising effectiveness.
• Demonstrated ability to turn complex data products into clear, differentiated and saleable propositions.
• Commercial fluency across agencies, advertisers, publishers, media owners, platforms and technology partners.
• Experience leading cross-functional GTM programmes in a matrixed, regional or global organisation.
• Strong executive communication, workshop facilitation, pitch development and stakeholder influence.
• Ability to distinguish confirmed product capability, roadmap intent, local availability and proof still required.
• Commercial judgement across recurring revenue, project revenue, data licensing, pilots and strategic partnerships.
• Comfort using market feedback, pipeline evidence and client behaviour to prioritise action.
• Australian and New Zealand market knowledge, with ability to operate across both markets without assuming identical buying dynamics.

Additional Information

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Compensation Transparency: The stated salary range represents the full compensation scale for this level. To allow for future progression and development, new employees are typically hired into the lower to middle portion of this range. An individual's exact starting salary at Nielsen depends on several factors, including geographic location, skills, experience, training, certifications, and other business needs.