Bash is South Africa's largest omnichannel shopping platform. We connect over 500 brands across the physical and digital world, for millions of South Africans, every day. We're building something with real scale and real consequence.
We're founder led, a team of true owners and humble learners. We work hard, hold a high bar, and show up for each other. The problems aren't easy and the pace is real but when you break through, the impact is felt across the business and by the customers who rely on us.
If that sounds like the kind of place where you'd do the best work of your career, we'd like to meet you.
Bash is TFG's digital and omnichannel retail division. We build the technology, products, and commercial capability that connect 27 retail brands to customers. Our customers can shop online, in-app, and increasingly inside 3,400+ stores nationwide.
The work is hard, the hours are long, and we hold each other to a high standard. We're product and tech led but rooted in retail, which means everything we ship has to work at the counter, not just on a screen. We grow through every new person, every new idea, and through our collective wins and failures. We are only just getting started.
Three teams, one mission: Catalogue · Discovery & Shop · Cart, Checkout & Post Purchase
Every product a customer sees on Bash - searches for, scrolls past, adds to their cart, and eventually gets a delivery notification about - passes through the systems Omnicom owns. It starts with wrangling catalogue data flowing in from every one of TFG's 27+ store brands and hundreds of labels, and building the pipelines that turn that into something to surprise and delight our customers. From there it's the experience itself: search that actually understands what someone's after, display pages that load instantly and convert across web and app, and a cart that never buckles under load. Then checkout has to be frictionless, and everything after - order tracking, delivery comms, returns - has to keep people coming back for more.
It's a genuinely hard product-and-scale problem dressed up as "shopping." That's the part we like, and it all has to hold up when hundreds of thousands of people hit 'add to cart' in the same ten minutes on Black Friday.
You'll be placed where your strengths and interests line up best:
Go is our primary backend language, and we mean it - this isn't a "we have one Go service" job. Around it: AWS, Kubernetes, and a strong observability culture (you build it, you can see it, you own it). Internal tools and admin surfaces are built in Retool, and we plan and track work in Linear. You won't be reaching for new tech for its own sake, but you also won't be fighting a decade of legacy to ship something sensible.
We're a cross-functional, Agile team, but we care less about ceremony than about how engineers actually operate day to day:
We ask a few optional demographic questions to monitor fairness in hiring and comply with South Africa’s Employment Equity requirements. Your responses are confidential - stored separately from your application and never shown to hiring panels. We review the data only in aggregate to strengthen our sourcing so pipelines are diverse and all candidates receive equitable support. You can skip any question.
We believe in autonomy and self-driven individuals who thrive within some uncertainty so that they can fill those gaps with their uniqueness. The qualities that allow you to thrive are curiosity, proactivity and a bias to action. If you are these things, joining the Bash team will catapult your career and ensure you do the best work, pushing past your preconceived boundaries.
We don't believe in padding this section with things that sound good on paper. Here's what working at Bash actually looks like:
The people around you. We hire to a high standard, and you'll feel it. The talent at Bash will push your thinking, raise your game, and genuinely surprise you.
Real growth. A place that expands what you're capable of. You'll own more, stretch further, and build in ways a traditional corporate can't offer.
Top-of-market pay. The best people, in the right roles, earning at the top tier.
Time that's yours. We are flexible and don't measure time. We look at output.
Shopping perks. An exclusive discount across 500+ brands in-store and on bash.com.

At Bash, we believe in the transformative power of bringing people together, while building tech-powered solutions to create communities that prosper. Join us as we embark on the journey to grow South Africa’s largest omni-channel fashion and lifestyle shopping platform.
We started in April 2021 as a digital lab within the largest retailer in South Africa. Leveraging TFG’s assets means that we are forever evolving and able to bring our brand to life through a workplace of people who want to make a meaningful impact through their work in retail and tech.