About Affinity
Affinity is pioneering new frontiers in AdTech: developing solutions that push past today’s limits and open up new opportunities. We are a global AdTech company helping publishers discover better ways to monetize and enabling advertisers to reach the right audiences through new touchpoints. Operating across 10+ markets in Asia, the US, and Europe with a team of over 575+ experts, we are building privacy-first ad infrastructure that opens up opportunities beyond the walled gardens.
Role: Senior Software Engineer Work Location: Mumbai (Malad) Experience: 4–6 Years (flexible for strong CTV experience)
We are looking for a Software Engineer to join our mCanvas CTV product engineering team. The role focuses on building and optimizing Applications and SDKs for Connected TV platforms running on Android TV OS, Samsung Tizen OS working on large-scale, high-performance ad-tech products.This role is strictly for Android TV OS, Samsung Tizen OS on CTV devices and not for mobile app development.
Key Responsibilities• Design, develop, and maintain Apps and SDKs for Android TV OS, Samsung Tizen OS for Connected TV (CTV) platforms.• Develop solutions for TV-based ad rendering, playback, and device integration.• Strong technical grasp of CTV ecosystems, VAST (Video Ad Serving Template), VPAID, and SIMID.• Work on mCanvas CTV product features, performance optimization, and scalability.• Collaborate with Product, Backend, and QA teams to deliver high-quality releases.• Debug and optimize applications for TV hardware constraints (memory, CPU, screen resolutions)• Ensure stability and performance across different CTV devices and OEMs• Follow best practices in coding, testing, and documentation.• Hands-on experience with vibe coding/spec-driven coding and high proficiency in utilizing AI tools to optimize the development lifecycle.
Mandatory Key Skills• 100% hands-on experience with Android TV OS, Samsung Tizen OS for CTV (NOT mobile apps)• Strong experience in Android OS / AOSP development for Connected TV platforms• Experience working on CTV / OTT / Smart TV ecosystems• Proficiency in Java / Kotlin for Android OS development• Understanding of media playback, streaming protocols, and TV UI frameworks• Experience with performance optimization on TV devices.• Familiarity with debugging tools, logs, and memory profiling on Android TV OS, Samsung Tizen OS.
Good to Have• Experience in AdTech / OTT / CTV monetization platforms• Exposure to device-level integrations and OEM customizations• Understanding of large-scale distributed systems• Prior experience working on high-traffic consumer platforms
Education (Mandatory)• B.Tech / M.Tech / BE / ME in Computer Science or related field• Candidates must be from premium institutes only (IITs, NITs, IIITs, top-tier engineering colleges)
Affinity is a leading global AdTech company, empowering publishers to maximize revenue and enabling advertisers to reach their ideal audiences. Led by our in-house tech, product, and engineering teams, we unlock new market opportunities across the digital ecosystem—venturing beyond the walled gardens to deliver innovative, privacy-friendly ad solutions.
At Affinity, we are building technologies to help reshape the future of digital advertising. Affinity offers a broad array of AdTech solutions that cater to the new media across the US, UK, EU, India, Indonesia, and China: VEVE, SitePlug, mCanvas, Opinary, NucleusLinks, and Yield Solutions These innovative solutions fuel Affinity to drive value across the purchase funnel for the advertiser and publisher ecosystem.
Headquartered in Chicago, along with offices in New York, Los Angeles, Berlin, Delhi, and Mumbai, Affinity is privately held with almost 500 experts operating across the globe.
For more information, please visit www.affinity.com
