Locations: Thiruvananthapuram, India
Remote: No
Category: Information Technology
Employee Type: ['Regular']
What you'll do...
The Media ETL / Data Engineer is responsible for developing, maintaining, and monitoring marketing data pipelines that support enterprise media reporting, measurement, attribution, and optimization.
This role focuses on ensuring accurate and timely ingestion, transformation, validation, and delivery of media data across internal reporting and analytics platforms.
Key Responsibilities
Media Data Integration
• Design and maintain pipelines that ingest data from media, advertising, and marketing
platforms.
• Integrate data from:
o Google Ads
o DV360
o CM360
o Meta/Facebook Ads
o TikTok Ads
o LinkedIn Ads
o Amazon Advertising
o Programmatic DSPs
o CRM/CDP platforms
• Standardize campaign taxonomy, naming conventions, and metadata across channels.
Data Engineering
• Build and maintain media data ingestion pipelines from advertising platforms and
agency data sources.
• Develop automated ETL/ELT workflows and data transformation processes.
• Support API integrations and data acquisition frameworks.
• Create scalable data architecture supporting marketing reporting needs.
• Validate media data accuracy and completeness.
• Develop reconciliation and exception-reporting processes.
• Investigate discrepancies between source systems and reporting outputs.
• Support governance standards and campaign taxonomy requirements.
Marketing Analytics & Measurement
• Enable reporting for:
o Campaign performance
o Customer acquisition
o Attribution
o Media Mix Modeling (MMM)
o Return on Ad Spend (ROAS)
o Customer Lifetime Value (CLV)
• Build datasets supporting audience segmentation and activation.
• Support experimentation and incrementality testing initiatives.
• Create reporting-ready datasets supporting measurement and analytics initiatives.
• Support attribution and optimization reporting requirements.
• Improve performance of reporting and analytics data structures.
• Partner with analytics teams to resolve reporting issues
What you'll bring to the team...
Preferred Qualifications:
• Experience with digital media and advertising datasets.
• Understanding of attribution modeling and marketing measurement.
• Experience with Customer Data Platforms (CDPs).
• Knowledge of identity resolution and audience management.
• Experience supporting marketing and advertising stakeholders.
• Familiarity with AI-driven marketing analytics.
• Experience with CM360, DV360, Google Ads, Meta, Amazon Ads, or similar platforms.
• Experience supporting marketing analytics and measurement solutions.
• Adobe Experience Platform exposure.
• Data modeling experience.
• Experience working with large-scale reporting environments.
Required Qualifications:
• 5+ years of data engineering or ETL development experience.
• Advanced SQL skills.
• Python development experience
Why work for us
At H&R Block, our purpose is simple: to provide help and inspire confidence in our clients and communities everywhere. For more than 70 years, we’ve led the tax industry and we continue to evolve through our Block Next strategy, blending human expertise with digital innovation.
That same commitment to care extends to our associates. When you join us, you become part of a High Performing, Connected Culture built on strong relationships, continuous learning, and a shared commitment to making a meaningful impact. We invest in your well-being through competitive pay, comprehensive benefits, and support for life both in and outside of work.
H&R Block’s purpose is simple: To provide help and inspire confidence in our clients and communities everywhere. We’ve been true to that purpose since brothers Henry and Richard Bloch founded our company in 1955. Since then, we’ve prepared approximately 800 million tax returns and grown to have approximately 12,000 offices throughout the United States and around the world. We know that tax needs and situations change from year to year. That’s why we offer new and innovative ways to prepare and file taxes so clients can choose what suits them best.
We are a people company first and a tax company second. With this in mind, we deliver care in every interaction, conversation, and at each touchpoint. That’s how we build long-lasting relationships with clients, communities, and associates.
People who join H&R Block say it feels like being part of something bigger. A place with an amazing and storied history, but with a strong and urgent focus on the future. Maybe it's because our company still has the feeling of ‘family’ serving as the foundation for our associates and franchisees who bring our purpose to life each day. Maybe it’s how determined, forward thinking and innovative we are, or how accessible our leadership is. We believe it’s all those things, and much more.
Our ideas are rooted in unique and diverse perspectives fueled by curiosity and creativity. We’re not afraid to try new things, and never rest on past success. We are passionate in the way we advocate for each other, for our clients, and most importantly, we not only say we are better together…we truly believe it!
