Job Description

Play your part in a brilliant company culture built on teamwork, creativity, and fun.

We’re looking for a Senior Social Strategist with 4+ years of agency or consulting experience and a passion for culture-shaping creative work and brand impact. This role sits within our Social@Ogilvy team. We value strategic depth, insights that unlock game-changing creative, flawless execution, and a highly collaborative, energetic team environment.

Playing a leading role across our social portfolio, you will partner with senior client stakeholders, lead brand and social strategy development, and collaborate closely with our creators, community managers, and broader agency specialists to build integrated campaigns.

You’re a cultural intuitive who deeply understands the social landscape, why trends catch fire, and how brands can drive real commercial value through digital communities. You want to lead high-level brand conversations, design robust social architectures, and mentor a talented team of specialists to push the boundaries of modern social marketing.

About the Role

As a Senior Social Strategist, you'll be pivotal in shaping impactful social experiences for some of the world’s most exciting brands. You'll move beyond just content, driving social strategies that create cultural and commercial impact for our clients.

What You’ll Do

• Strategic leadership: Lead the design and execution of cutting-edge social media and ecosystem strategies, translating high-level client business objectives into impactful digital plans.
• Audience insights & social listening: Leverage advanced social listening and research tools (e.g., Brandwatch, CreatorIQ, Google Trends) to analyze cultural shifts and consumer behaviors, transforming raw data into inspiring creative briefs.
• Influencer & creator frameworks: Architect sophisticated influencer and talent engagement strategies, building strategic frameworks for long-term community growth and brand advocacy.
• Integrated campaign planning: Collaborate with cross-functional account, creative, and media teams to ensure social strategies are deeply integrated into wider marketing communications.
• AI-powered strategy: Champion the use of WPP Open and advanced AI tools to accelerate strategic research, automate audience segmentation, and pioneer personalized content strategies.
• Client consulting & thought leadership: Act as a trusted advisor to clients on emerging platforms, algorithmic shifts, and digital culture, proactively introducing innovative strategic solutions.
• Pitching & growth: Drive the social and influencer components of new business pitches, presenting strategic visions that secure new clients and expand current business.
• Mentorship & team development: Coach and mentor junior strategists and managers within the Social@Ogilvy team, fostering a culture of curiosity and strategic excellence.

What You'll Bring

• You have proven experience as a Social Strategist or similar role within an agency or in-house environment, with a portfolio showcasing impactful, creative, and data-driven social campaigns.
• You have a deep, intuitive understanding of the evolving social media landscape, platform nuances, and a passion for culture that informs your strategic thinking.
• You have a solid grasp of brand marketing fundamentals, including how brands grow, archetypes, and purpose-driven strategies.
• You are proficient in social listening, analytics, and reporting tools to unearth deep audience insights and measure campaign effectiveness.
• You have experience in leading and facilitating dynamic brainstorming and workshops, fostering an environment where big ideas flourish.
• You are a natural collaborator and connector who excels at building strong relationships with clients, internal teams, influencers, and external partners. You are a 'people person' who listens and leads with empathy.
• You have an enquiring mind that constantly seeks new ways to work smarter, challenge norms, and bring creativity to every task, eager to test opinions and share knowledge.
• You have excellent verbal and written communication, with the ability to articulate complex strategies clearly, present confidently, and adapt your message to diverse audiences.
• You have an interest in understanding the broader business of an agency, including budgeting, project management, and identifying opportunities for growth and upselling.
• You're not afraid to have a say, contributing to industry discussions through internal channels, trade media, or personal platforms.

Why Ogilvy?  

• Go global with Ogilvy: As part of a leading global network, you'll have access to exciting career pathways and opportunities around the world. Expand your horizons and connect with colleagues across the globe.
• Family & caregiver support: We offer a gender-neutral parental leave policy, providing 16 weeks of paid leave to support all parents and caregivers throughout their journey. We're committed to helping you balance your career and family life.
• Unlock the power of AI: Get exclusive access to WPP Open, our cutting-edge global AI platform, and leverage the latest technology to enhance your work and drive innovation.
• Work in style at Barangaroo: Sydney-based employees enjoy our brand new, state-of-the-art WPP campus in the heart of Barangaroo. SYDNEY ONLY
• Work in style in Melbourne: Enjoy our revamped office with luxury end-of-trip facilities with views over the Royal Botanical Gardens. MELBOURNE ONLY
• Belong at Ogilvy: We're deeply committed to fostering an equitable and inclusive workplace. Our Inclusivity & Impact Council, SheCD, WPP Unite, and Reconciliation Action Plan programs are just some of the ways we're creating a culture where everyone feels valued and respected.
• Invest in your growth: We're invested in your success. You'll receive a tailored personal development plan to help you achieve your goals, along with dedicated support from your manager to guide your career journey. We leverage Culture Amp to facilitate meaningful career conversations and track your progress.
• Recharge & rejuvenate: Enjoy a range of additional leave benefits, including your birthday off, Summer Fridays, and loyalty leave (an extra day for each year you're with us).
• Wellness your way: Take advantage of discounted rates with health and fitness providers, plus access to yoga, meditation, and wellbeing programs to support your mental and physical health.
• Confidential support: We provide confidential counselling support through Telus EAP to help you navigate any personal or professional challenges.
• Recognising excellence: We celebrate your achievements and loyalty through our employee reward programs.
• Referral bonus: Bring your talented friends to Ogilvy and receive a bonus!
• Unlock exclusive savings: Access discounts and vouchers for major household brands through our benefits platform, perkSPACE.

At Ogilvy, inclusivity is essential to our success. We're committed to building a workplace that embraces various perspectives, experiences, and backgrounds, knowing that diverse teams drive more impactful work.

We strongly encourage applications from Aboriginal and Torres Strait Islander peoples, Māori, people with disabilities, diverse cultural and linguistic backgrounds, all ages, genders, sexual orientations, gender identities and expressions, nationalities, and family structures.

We believe everyone thrives when they can be themselves. We provide equal opportunities and are committed to creating an inclusive environment where everyone feels valued, respected, and empowered to reach their full potential.

If you require any accessibility adjustments during the recruitment process, please let us know: ogv-au-careers@ogilvy.com

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