Job Description

WHAT YOU'LL NDO:

• Help develop and execute short- and long-term social media marketing strategies aligned with brand and business objectives.
• Own the planning, development, and execution of social media campaigns and content plans for assigned business areas.
• Manage relationships with internal and external partners to ensure successful campaign execution.
• Own and maintain the social media content calendar for assigned business areas, ensuring content is planned, prioritized, and executed on schedule.
• Develop creative briefs and manage campaign assets from concept through execution.
• Partner with Social Media Photography, Creative Services, Video Production, Merchandising, and other cross-functional teams to lead the development of engaging content across all social media channels.
• Oversee the scheduling and publishing of daily content across owned social platforms.
• Monitor campaign execution and ensure content aligns with brand standards, licensing requirements, and social media best practices.
• Analyze and report on social media performance through weekly, monthly, and quarterly reporting, providing actionable insights and recommendations for optimization.
• Identify opportunities to improve reporting methods and campaign measurement to better evaluate the effectiveness of social media strategies.
• Collaborate with Copywriting and the Social Media team to ensure all messaging and external communications are consistent with the Company's brand voice.
• Manage sweepstakes, giveaways, and promotional activations, including prize fulfillment and identifying opportunities to enhance engagement through future programs.
• Manage the user-generated content (UGC) process, including sourcing content, obtaining creator permissions, approving assets, and scheduling publication.
• Stay current on social media trends, platform updates, influencers, and content creators to identify opportunities that support brand growth.
• Partner with Influencer Marketing to identify and activate creators who align with campaign goals.
• Continuously brainstorm and recommend creative content ideas that increase engagement, grow audiences, and support marketing initiatives.
• Build strong partnerships across Marketing, Merchandising, Ecommerce, and Creative teams to successfully execute integrated campaigns.
• May supervise or provide day-to-day direction to Coordinators or other junior team members.
• Provide coaching, training, and ongoing guidance to support employee development and performance.

WHAT YOU'LL NEED:

• Bachelor's degree in Marketing, Communications, Business, Digital Media, or a related field, or equivalent work experience.
• 4+ years of experience in social media, digital marketing, brand marketing, or content marketing.
• Experience developing and executing integrated social media campaigns and content strategies.
• Strong understanding of social media platforms, trends, audience behavior, and best practices.
• Experience managing editorial/content calendars and coordinating multiple concurrent projects.
• Proven ability to collaborate effectively with cross-functional teams and external partners.
• Experience analyzing campaign performance and translating insights into recommendations.
• Strong organizational, project management, and prioritization skills with exceptional attention to detail.
• Excellent written, verbal, and interpersonal communication skills.
• Proficiency with Microsoft Office Suite and Windows-based applications.
• Working knowledge of Adobe Photoshop and Adobe InDesign.
• Experience using social media analytics and reporting tools.
• Ability to travel up to 20%