Job Description

Arcadis is the world's leading company delivering sustainable design, engineering, and consultancy solutions for natural and built assets.

We are more than 36,000 people, in over 70 countries, dedicated to improving quality of life. Everyone has an important role to play. With the power of many curious minds, together we can solve the world’s most complex challenges and deliver more impact together.

The Senior Social Media Specialist will be responsible for executing the global social media strategy for Arcadis on LinkedIn, Facebook, & Instagram. Key responsibilities will include content management, generating inbound traffic and monitoring performance. The role will also include providing support to execute paid media campaigns on LinkedIn and Facebook.

Responsibilities:

Responsibilities of this role include, but are not limited to:

• Organic Social Media
• Developing social media plans for campaigns
• Managing social media campaigns end-to-end, ensuring all scheduled posts are published via Oktopost accurately and on time according to the content calendar and campaign objectives.
• Troubleshooting and handling ad hoc queries from the global marcomms community and business stakeholders
• Communicating insights and best practices to peers and colleagues
• Continuously monitoring trends and competitor insights
• Social Media Channel and Content Development & Management:
• Managing assigned tasks from global project request tool in a timely manner
• Review and quality-check assets and copy provided by regional teams to ensure adherence to brand guidelines, tone of voice, and technical specifications before publishing.
• Planning, strategizing, and implementing new social media channels and formats.
• Curating social media content from our website and other resources to increase brand presence in social networking sites (e.g. Facebook, Instagram, LinkedIn, etc.)
• Creation of monthly organic content calendar
• Stay updated with social media trends and proactively recommend innovative executions and creative approaches to deliver fresh and engaging content.
• Closely work with the stakeholder, Creatives & Design, and Content teams to request new content to be promoted on social media
• Monitor and manage post engagements such as negative reactions and comments as well as messages sent to our social media inboxes
• Monitor target client engagements in Oktopost to identify priority audiences and content opportunities.
• Monitor benchmarks for measuring the impact of social media content, and analyse, review, and report on effectiveness of campaigns to maximize results
• Content Creation and Influencer Marketing
• Implementation of brand ambassador and internal influencer program supporting onboarding activities, scheduling content, and reporting
• Development of social media plans that includes brand ambassador promotion
• Reporting/Analytics/Optimization
• Prepare monthly and quarterly reports on channel performance, content performance, and campaign performance and translate them into recommendations and action plans.
• Generate UTM parameters for all social media posts to ensure accurate tracking of traffic sources and performance analytics.
• Monitoring and reporting of client engagements from social media posts
• Project Initiation/Management
• Assist stakeholders in gathering, analyzing, and identifying campaign requirements; ability to gauge the complexity of the request
• Facilitate cross‑functional brainstorming with relevant workstreams and stakeholders to co‑create integrated social media plans and content calendars.
• Coordinate the work estimates and negotiate turnaround time within the team.
• Provides status updates, raises issues encountered, and adjusts timelines as appropriate
• Operational support
• Support team in developing modules, guides, and process documents on social media best practices for social media community of practice
• Identify and provide suggestions for continuous process improvement

Qualifications, skills & experience:

Requirements:

• Education: Bachelor’s Degree in Marketing, or any Business-related courses

Job-Related Experience:

• 4-5 years of cumulative hands-on experience in social media marketing, managing social platforms including LinkedIn, Facebook, Instagram, and Social Media Management Software

Specific knowledge:

• In-depth knowledge and understanding of social media platforms (Facebook, Instagram, LinkedIn, YouTube, etc.)
• LinkedIn (certification or hands-on-experience preffered)
• Facebook (mandatory, hands-on-experience)
• Hands-on experience with Oktopost or similar social media management software.
• Excellent understanding of Facebook Business Manager and LinkedIn Ads Manager. Google Ads is a plus.
• Great knowledge on Google Analytics (UA/GA4)
• Familiar with Facebook Meta or Creator studio
• Good understanding of data visualization software like Google Data Studio.
• Proficient in MS Office applications (Word, Excel, Outlook, and PowerPoint) and able to create engaging presentations
• Experience with task management software like Asana or similar.

Skills:

• Organized, collaborative, and responsive
• Analytical mindset with strong attention to detail
• Social media-savvy with experience creating social media content for the major social media platforms
• Experience on performing in-depth quarterly content audits to identify trends and create recommendations for performance improvement
• Up to date with the latest trends and best practices in digital marketing
• Excellent project management skills and a proactive attitude
• Effective time management skills
• Excellent verbal and written communication skills
• Leverages measurement tools to provide progress reports and mine insights, while continually finding ways to improve on those metrics through testing and new initiatives.
• May be assigned to perform other related duties from time to time.

Values:

• Integrity - We believe in being honest and responsible, working to the highest professional standards.
• Client Focus - We are entrepreneurial and agile, passionate about creating value for our clients, and achieving high performance.
• Collaboration - We believe in diversity, the power of global teamwork, and that by working as one we can deliver exceptional outcomes.
• Sustainability - We own the responsibility to sustain our world and society in a balanced way with health, safety and wellbeing of our people central to all we do.

Why Arcadis?

We can only achieve our goals when everyone is empowered to be their best. We believe everyone's contribution matters. It’s why we are pioneering a skills-based approach, where you can harness your unique experience and expertise to carve your career path and maximize the impact we can make together.

You’ll do meaningful work, and no matter what role, you’ll be helping to deliver sustainable solutions for a more prosperous planet. Make your mark, on your career, your colleagues, your clients, your life and the world around you.

Together, we can create a lasting legacy.

Join Arcadis. Create a Legacy.

Our Commitment to Equality, Diversity, Inclusion & Belonging

We want you to be able to bring your best self to work every day, which is why we take equality and inclusion seriously and hold ourselves to account for our actions. Our ambition is to be an employer of choice and provide a great place to work for all our people. At Arcadis, you will have the opportunity to build the career that is right for you. Because each Arcadian has their own motivations, their own career goals. And, as a ‘people first’ business, it is why we will take the time to listen, to understand what you want from your time here, and provide the support you need to achieve your ambitions.