Job Description

Genesis is a co-founding company that builds global tech businesses with outstanding entrepreneurs from CEE. Apps of Genesis companies have been downloaded by more than 300 million users globally and are used by tens of millions of users monthly.

Ohayu is a fast-growing travel-tech startup within the Genesis ecosystem that solves a real pain for modern travelers — staying connected abroad without roaming fees or physical SIM cards. We offer eSIMs in 190+ countries, so travelers can get online instantly, anywhere in the world. We're a remote-first team of 15 people united by a genuine love for travel, and we've already built a strong organic social media presence with millions of views per month..

We are looking for a Senior SMM Manager to own and scale our social media.

About you:

• Senior SMM specialist with strong hands-on experience and proven cases — portfolio is a must.
• Demonstrated ability to grow Instagram and/or TikTok accounts from zero to significant reach.
• Strong experience using AI tools to speed up ideation, scripting and visual production.
• Able to independently edit video content (CapCut, etc.) and create static visuals (Canva, Figma, Photoshop).
• Advanced English — all internal communication and our audience are fully English-speaking.
• Genuine love for traveling.

What will you do:

• Own all social media channels end-to-end: Facebook, Instagram, TikTok, YouTube Shorts, X, Threads. Primary focus - TikTok & Instagram.
• Create travel-category content: video editing, static posts, carousels, Reels.
• Use AI tools (we actively use Claude, CapCut AI, Kling, and others) to produce content faster and smarter.
• Moderate comments and respond to DMs.
• Work with the UA manager and analyst to track views, engagement, and app installs driven by social.
• Build reporting from scratch — analytics dashboards, content performance tracking.

Why join us:

• Be the first and only SMM on the team — full ownership of all channels and creative direction.
• Real AI-first environment: we already automate ideation, scripting, and design through AI — and you'll be at the center of it.
• Access to all AI tools, knowledge sharing, and direct platform contacts through the Genesis ecosystem.
• Room to grow: This role can evolve into AI Marketing Manager as you take on more automation and influence.
• Create travel content with full creative freedom.

Benefits:

• Health & Wellness: Medical insurance, corporate doctor access, sports compensation (200+ gym partners), massage room in the office (for Ukraine-based employees; international employees receive medical insurance compensation)
• Work-Life Balance: 20 paid vacation days, unlimited paid sick leave, flexible scheduling — fully remote or hybrid
• Professional Growth: Full coverage of learning & development — courses, meetups, certifications; access to Genesis Academy
• Performance: Performance Review twice a year, with salary progressions