As Senior Shopper Marketing Manager, you will lead the international Shopper Marketing and Category agenda, working closely with Sales, Marketing, and local markets to drive sustainable growth in the FMCG food retail environment.
Develop and continuously optimize the international Shopper Marketing strategy in alignment with local market needs
Act as a functional leader and sparring partner for local Shopper Marketing teams across countries.
Initiate and manage cross-country Shopper Marketing and Category projects to unlock growth potential.
Implement and improve Shopper Marketing processes, tools, and KPIs, ensuring transparent performance tracking.
Collaborate closely with Sales and Marketing on shopper-centric campaigns and retail activations.
Drive best-practice sharing and capability development within the international community.
Extensive experience of FMCG, ideally in Shopper Marketing, Category Management, Trade Marketing, or Sales
Strong understanding of food retail, shopper behavior, and commercial execution
Experience in international matrix organizations
Analytical and data-driven, with experience using Nielsen, Kantar, YouGov or similar tools
Proactive, hands-on mindset with the ability to turn strategy into action
Works independently, in a structured manner, and approaches challenges strategically
Confident communicator with strong stakeholder management skills
Fluent English; additional languages are a plus
Willing to travel approx. 4 days/month
Intersnack has become one of Europe’s leading savoury snacks producers by ‘creating happy snacking moments’ in people’s lives. Being privately owned, we operate with a long-term view and commit ourselves to a more sustainable world. Successful and sustainably growing, our turnover in 2024 was more than €4,5bn. We are now present in more than 30 countries across Europe and beyond. We have 12 regional Management Units, 45 production sites and a total workforce of approximately 15,000 people. Our brand portfolio includes strong brands such as funny-frisch, Chio, POM-BÄR, McCoy's, MAARUD, Estrella, Vico, ültje and Kelly's.
An enjoyable, broad and fulfilling role with one of Europe’s biggest savory snacks producers. The chance to grow in an environment that values teamwork and collaboration, as well recognized to your individuality, welcoming your views, and celebrating your growth. Naturally we offer a competitive salary and benefits package, but also the opportunity to stand out for your professionalism and performance, moving forward in a challenging environment that supports each individual team member to achieve their very best. And a place to securely develop your career as part of a business that cares about the wellbeing of all its people and understands that work-life balance is fundamental to success. At Intersnack, we value and cherish diversity for the power and potential it creates. We have extraordinary team spirit, empower our people to take ownership for what they do and challenge each other to improve. Because we know that, to become a big player, you need to master being a team player first.
Our values and behaviors are important to how we work, and they define our culture, they are:
Thinking responsibly
Acting entrepreneurially
Growing together
Please upload your application documents in English only!
Intersnack was founded in Germany more than sixty years ago and made its first potato chips in 1968. Since then, we have grown and flourished to become one of the market leaders in savoury snacks, present in over 30 countries across Europe, Australia, New Zealand and beyond.
We are passionate about happy snacking moments: enriching people’s lives with the right choice of great tasting savoury snacks. Every day, more than 15 million consumers around the globe enjoy our products.
We have a large portfolio of local and international snack brands, from potato chips, nuts, and baked products to specialty snacks. Our many famous brand names include funny-frisch, Chio, Estrella, Hula Hoops, POM-BÄR, McCoy's, ültje, Vico, Tayto and Griffin's.
As a privately owned company, we operate with a long-term view. We believe our strength lies in our unique blend of local knowledge and international expertise; our people and teamwork plus our entrepreneurial spirit and a drive for excellence in everything we do.
Because we are active in many markets, we have a diverse community of employees, across many countries. But we all share an inclusive culture, driven by teamwork and motivated by excellence.
And we care deeply about the impacts of our actions - on our people, our business and the planet.
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Please be aware of recruitment fraud involving the offer of fictitious job opportunities to obtain personal information or money. At Intersnack, we will never in the recruitment process request for money e.g. for visas or taxes or ask for personal information such as bank account details before the contract stage. If you get approached by a suspicious recruiter, please inform us through joinus@intersnackgroup.com.
