Job Description

Join Our Team as a Senior SEO Strategist in Malta! 🌍

Who Are We?
Clever Advertising is a multinational digital brand serving the iGaming industry for the last 15 years with innovative advertising and technology solutions.

Where’s the Action?
Our brand-new office in Gzira, Malta – a vibrant iGaming hub that’s as inspiring as it is sunny!

What Will You Do?
✓ Conduct targeted keyword research and competitive gap analysis across US sports betting verticals, including NFL, NBA, MLB, NHL, College Football, and College Basketball;
✓ Collaborate closely with the content team to create SEO-optimized briefs, style guides, and content guidelines aligned with the intent of US sports bettors;
✓ Perform content audits to identify optimization opportunities across keyword targeting, metadata, headers, and internal linking structures;
✓ Optimize on-site elements including URL structures, schema markup, and internal linking to improve authority distribution and organic visibility;
✓ Monitor, analyze, and report performance using tools such as Google Search Console, Google Analytics, Ahrefs, Screaming Frog, and DeepCrawl;
✓ Coordinate off-page SEO and link-building initiatives with authoritative sports, news, and iGaming websites;
✓ Analyze competitor strategies across keywords, content structure, and backlink profiles to identify growth opportunities;
✓ Deliver clear and actionable weekly or monthly performance reports to stakeholders;
✓ Diagnose and resolve technical issues related to crawlability, indexability, canonicalization, structured data, Core Web Vitals, and site architecture;
✓ Stay up to date with SEO trends, algorithm updates, and emerging industry tools;
✓ Support SEO strategies tailored to US state regulations and regional search behaviors.

What Will You Bring to the Table?
✓ 3–5 years of experience in SEO or a similar role;
✓ Experience with SEO and analytics tools such as Google Analytics, Google Search Console, Ahrefs, SEMrush, or similar tools;
✓ Good understanding of keyword research, content optimization, and technical SEO fundamentals;
✓ Familiarity with CMS platforms such as WordPress or Shopify;
✓ Analytical mindset with the ability to interpret data and identify opportunities;
✓ Strong attention to detail and organizational skills;
✓ Ability to collaborate effectively with content, marketing, and development teams;
✓ Proactive attitude and willingness to stay current with SEO trends and best practices.

What’s in It for You at Clever?
💰 Competitive Salary – Because you deserve the best.
💊 Health & Dental Insurance – We care about you.
🎉 Happiness Department & E.A.P. – Holistic well-being, unlimited online psychology sessions with our in-house therapist.
🎂 Birthday Leave – Take the day off — it’s all about you!
📈 Professional Development – Tailored plans and internal mobility opportunities.
🌍 Hybrid Work Options – Flexibility that works for you with work from home option up to 3 days a week!
📚 Continuous Learning Culture – Clever Academy and language classes.
.. and so much more!

At Clever, we believe in diversity and inclusion as drivers of innovation. We foster a work environment free from discrimination, where everyone has equal opportunities to succeed

Ready to make your mark? Let’s get Clever together! 🚀