Job Description

As our highly valued Senior SEO Optimisation Specialist based in Brisbane or Sydney, your role will lead the Bank’s SEO and GEO strategy, helping customers discover Great Southern Bank through organic search while driving traffic, engagement, lead generation and brand awareness.

Supporting our purpose of helping every Australian own their own home.

You’ll make an impact by:

• Leading and evolving Great Southern Bank’s SEO and GEO strategy, roadmap and optimisation initiatives
• Driving organic growth through on-site and off-site SEO strategies that improve search visibility and customer engagement
• Using data, insights and customer behaviour trends to identify opportunities that support sales, customer experience and NPS outcomes
• Managing and prioritising the SEO backlog to maximise value and business impact
• Acting as the Bank’s SEO subject matter expert, providing strategic advice and guidance across teams
• Partnering with Marketing, Content, Design and Delivery teams to embed SEO best practice into digital experiences
• Monitoring, analysing and reporting on SEO and GEO performance, providing actionable recommendations for continuous improvement
• Acting as custodian of SEO technologies, including SEMRush, to drive optimisation, automation and performance tracking

Do things differently with us

This is more than a traditional SEO role. You'll have the opportunity to shape how one of Australia's leading customer-owned banks attracts, engages and converts customers through organic search.

As the Bank's SEO expert, you'll influence digital strategy, drive innovation and help embed modern SEO and GEO practices across the organisation. You'll work with a broad range of stakeholders and have the autonomy to identify opportunities, challenge thinking and drive meaningful outcomes.

You'll join a team that values experimentation, data-driven decision making and continuous improvement, where your expertise will directly contribute to customer growth and digital performance.

If you're passionate about search, curious about emerging technologies and motivated by delivering measurable results, you'll thrive here.

To succeed in this role, you will have:

• 4+ years' experience in a dedicated SEO specialist or optimisation role
• Proven success improving organic search performance, website traffic and search visibility through modern SEO techniques
• Strong understanding of search engine algorithms, ranking factors and SEO best practices
• Experience with GEO and AI-driven search optimisation trends and emerging technologies
• Advanced experience with SEO and analytics platforms including SEMRush, Screaming Frog, Google Analytics and Adobe Analytics
• Strong analytical skills with the ability to interpret data, identify trends and develop actionable recommendations
• Experience developing and managing SEO roadmaps and prioritising optimisation opportunities
• Strong stakeholder engagement and communication skills, with the ability to influence across multiple teams
• Experience working with SEO agencies and managing delivery of SEO initiatives
• Relevant SEO certifications and an understanding of regulatory and compliance considerations within financial services highly regarded

Why Great Southern Bank?

Whatever your role with us, you’ll be part of a force for good. We’re owned by our customers right here in Australia, so our success benefits everyday people and families. Working at Great Southern Bank, you’ll also enjoy a range of fantastic benefits, some examples include:

• Helping you unlock a brighter future by investing in your development and wellbeing, offering you study leave, a day for you and professional wellbeing coaching.
• Benefits that support you and your wellbeing so that you can thrive at work and at home, today and tomorrow. Enjoy access to our wellbeing centre and the flexibility to work from home two days a week.
• Helping you to achieve your financial goals and positively impact your family and community. We offer discounts on a wide range of Great Southern Bank products and services such as savings and transaction accounts, insurance, home loans and more!

Imagine working for a bank that truly helps people. You can.

Questions? Please contact our Talent Acquisition team at careers@gsb.com.au

At Great Southern Bank, we’re building a workplace where everyone belongs. We value diverse backgrounds, cultures, abilities and experiences - including Aboriginal and Torres Strait Islander peoples, veterans, people with disability, and the LGBTQ+ community - because it makes us stronger for our people, customers and communities. Through flexible working, collaboration and fair, inclusive decision-making, we empower our people to do their best every day.

We
move with purpose, are curious about what’s next, remain focused on what
matters most, and are always ready to find smarter ways to help our customers
and communities thrive. Our people bring energy and initiative to a
fast-changing environment, making thoughtful decisions that balance doing good
for our customers with driving sustainable success for our business. If you
enjoy working in a place where priorities evolve, ideas are valued, and every
action contributes to something bigger, you’ll feel right at home here at Great
Southern Bank.