Odds Scanner Group

Senior SEO Off-Page Specialist

Odds Scanner Group  •  Remote  •  11 hours ago
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Job Description

Your mission

Odds Scanner Group runs a portfolio of sports betting and media publications across several international markets. This role sits within the SEO department's Off-Page sub-team and owns link building and digital PR for assigned publications. You will design and run outreach and PR campaigns, shape the backlink profile, and work closely with on-page, technical, and content colleagues to drive organic growth in a fast-moving iGaming environment.

Responsibilities

  • Plan and execute the off-page strategy across the group's iGaming and media publications in assigned markets
  • Run link building and digital PR campaigns, including outreach, prospecting, and relationship management with publishers and partners
  • Manage and grow the backlink profile: referring domains, anchor text distribution, link velocity, and quality control
  • Monitor competitor backlink profiles and identify gap and opportunity targets
  • Audit existing link profiles, flag toxic or risky links, and manage disavow where needed
  • Report on off-page performance and its impact on rankings and organic growth
  • Work alongside on-page, technical, and content teams to align off-page activity with wider SEO goals

Requirements

  • English as first language or C2 level
  • 3+ years in on-page SEO, ideally in iGaming or sports betting
  • Strong command of on-page optimisation and search intent
  • Proficiency in keyword research and structured briefs
  • Familiarity with Ahrefs or equivalent tools
Nice to have:
  • A second language

Benefits

  • 40 days of holidays of your choosing (take only the bank holidays you want!)
  • Flexible working hours
  • Yearly bonus based on performance
  • Health Insurance allowance
  • Sports Allowance
  • Work from Home Allowance
Odds Scanner Group

About Odds Scanner Group

Odds Scanner Group is a media-tech company combining cutting-edge technology, data-driven insights, and performance media expertise, to grow brands and partners in competitive markets.

Odds Scanner Group drives success in the sports and gaming industry by creating innovative brands, delivering engaging content, and connecting audiences with top iGaming operators. Through advanced tools and strategic SEO practices, we attract and engage users while providing targeted advertising solutions that deliver measurable results.

Our approach includes partnerships with leading sports publishers, combining their credibility with our expertise to expand reach and deliver results. Additionally, we manage our own paid media campaigns, ensuring precise, performance-driven acquisition for our clients.

Industry
Marketing & Advertising
Company Size
51-200 employees
Headquarters
Sliema, MT
Year Founded
2019
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