Job Description

This role is for one of the Weekday's clients

Salary range: Rs 3000000 - Rs 3800000 (ie INR 30 - 38 LPA)

Location: Hybrid - Pune

Team: Product

Reports To: Product Lead

Experience: 5–8+ Years (Hands-on B2C E-commerce / Tech)

Domain: Multi-Market Consumer Travel & E-Commerce (India & Middle East)

We are looking for a Senior SEO Growth Lead to drive organic growth through a product-first approach. Unlike traditional SEO roles, this position sits at the intersection of Product, Engineering, and Growth, where you'll collaborate closely with product managers, designers, and developers to build SEO directly into the product experience.

You will own the end-to-end organic growth strategy across multiple markets, combining technical SEO, content strategy, analytics, and AI-driven search optimization to increase qualified traffic, conversions, and revenue. This role is designed for someone who wants to evolve beyond SEO into a broader Performance Marketing and Growth Leadership position over time.

Requirements

Key Responsibilities

Organic Growth Strategy

• Own and execute the end-to-end organic acquisition strategy across multiple markets.
• Develop scalable SEO initiatives that drive qualified traffic, customer acquisition, and revenue growth.
• Map customer search intent into high-converting landing pages, category pages, and content experiences.
• Build scalable internal linking strategies and information architecture to maximize search visibility.

Technical SEO & Product Collaboration

• Partner closely with Product and Engineering teams to integrate SEO best practices into product development.
• Write clear, developer-friendly technical specifications, user stories, and implementation requirements.
• Identify and resolve technical SEO issues including:
• Indexation
• Crawl optimization
• Canonicalization
• XML sitemaps
• Hreflang implementation
• Core Web Vitals optimization
• Validate technical implementations across staging and production environments.

AI Search Optimization

• Develop strategies for emerging AI-powered search experiences and answer engines.
• Optimize structured data using Schema.org and other semantic markup standards.
• Improve visibility in AI-generated search results, featured snippets, and generative search platforms.
• Build scalable content frameworks aligned with evolving search behaviors.

Analytics & Experimentation

• Build and maintain SEO reporting dashboards using GA4, Google Search Console (GSC), and Looker Studio
• Measure the impact of SEO initiatives on traffic, conversions, and revenue.
• Design and execute SEO experiments involving page templates, content optimization, and internal linking strategies.
• Translate analytical insights into actionable product and growth recommendations.

Cross-Functional Leadership

• Collaborate with Product, Engineering, Content, Design, and Marketing teams to prioritize SEO initiatives.
• Establish SEO best practices across product development workflows.
• Evaluate and recommend modern SEO tools and automation opportunities.
• Stay current with search engine algorithm updates, AI search trends, and industry best practices.

Requirements

Must-Have Skills

• Strong expertise in SEO for B2C websites, marketplaces, e-commerce, or consumer platforms.
• Hands-on experience with Screaming Frog for technical SEO audits.
• Advanced knowledge of Google Analytics 4 (GA4)
• Strong understanding of:
• Technical SEO
• Information architecture
• Site crawling and indexation
• Core Web Vitals
• Structured data (Schema.org)
• Internal linking strategies
• Experience collaborating directly with engineering and product teams.
• Ability to write technical implementation specifications and user stories.
• Strong understanding of SEO measurement, experimentation, and performance optimization.

Good-to-Have Skills

• Experience with Google Search Console (GSC)
• Hands-on experience with SEMrush
• Experience using Ahrefs, Google Trends, and other SEO research tools.
• Knowledge of multi-country and multilingual SEO.
• Understanding of AI-powered search optimization and generative search experiences.
• Familiarity with Google Ads and Meta Ads.
• Basic knowledge of HTML, CSS, and JavaScript.
• Working knowledge of SQL and web analytics.

Preferred Qualifications

• Bachelor's degree in Marketing, Computer Science, Business, Information Systems, or a related field.
• 5–8 years of experience leading SEO initiatives for B2C, e-commerce, marketplace, travel, or consumer technology businesses.
• Proven track record of driving measurable organic traffic, conversion, and revenue growth.
• Experience working in Agile product development environments alongside engineering teams.
• Experience managing SEO across multiple countries or multilingual websites is highly desirable.

Soft Skills

• Strategic thinking with a strong business and growth mindset.
• Excellent analytical and data-driven decision-making skills.
• Strong communication and stakeholder management abilities.
• Ability to influence cross-functional teams and drive execution.
• Proactive, self-driven, and comfortable working in a fast-paced environment.
• Strong project management and prioritization skills.

Success Metrics

Success in this role will be measured by the candidate's ability to drive meaningful business growth through organic channels by increasing qualified traffic, conversions, bookings, orders, and overall revenue. Performance will also be evaluated based on improvements in search visibility, including growth in organic traffic, clicks, impressions, keyword rankings, click-through rates (CTR), and visibility across both traditional search engines and AI-powered search experiences.

From a technical perspective, success will be reflected in maintaining a healthy website with strong indexation coverage, efficient crawlability, optimized Core Web Vitals, accurate structured data implementation, and the elimination of critical crawl or indexing issues. The ability to collaborate effectively with Product and Engineering teams to ensure timely implementation of SEO initiatives within product releases will be another key indicator of performance.

Additionally, the role will be measured by the effectiveness of analytics and optimization efforts, including the delivery of accurate SEO reporting, successful execution of data-driven SEO experiments, actionable performance insights, and continuous improvements in organic search performance, user engagement, and overall business outcomes.

Why Join Us?

• Own the complete organic growth strategy for a high-impact digital product.
• Work directly with Product and Engineering teams to build SEO into the product rather than treating it as a marketing afterthought.
• Gain exposure to AI-driven search optimization, modern technical SEO, and product-led growth strategies.
• Influence product roadmap decisions using data-driven insights and experimentation.
• Grow into a broader Performance Marketing and Growth Leadership role with opportunities to expand into paid acquisition and full-funnel growth strategy.