Job Description

Who We Are

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com

About the role:

Over 50% of Google searches now end without a click. ChatGPT has 2.5 billion daily users. The brands that LLMs learn to recommend early are becoming the default choices. This isn't a future scenario. It's now.

At VML Netherlands, our Discoverability team works at the intersection of traditional search and generative AI. We help enterprise clients end to end: from visibility audits and competitive benchmarking, through priority page optimization and entity architecture, to fully embedded GEO operating models with governance, training, and real-time performance dashboards.

We run these for enterprise clients across FMCG, consumer electronics, healthcare, sports nutrition, and financial services.

We therefore are looking for a senior consultant who can lead the SEO side of this with authority, act as a strategic sparring partner for our clients, and grow into GEO with curiosity and pace.

What you’ll do:

As a senior consultant you will not only be executing SEO; you also will steer clients toward the right strategy, challenge their assumptions when needed, and help them get there.

• Own the client relationship on discoverability. You're the strategic sparring partner for marketing leads and digital directors. You advise, align, and drive decisions.
• Lead end-to-end SEO and GEO strategies for enterprise clients: from audit and roadmap through implementation, content optimization, technical fixes, and ongoing performance management.
• Drive measurable results. You don't stop at the recommendation. You own the path from insight to implementation to impact, whether that's restructuring priority pages, improving entity coverage, or building a GEO dashboard.
• Turn data into direction. GA4, GSC, Ahrefs, Semrush, Screaming Frog are your daily tools. But the value is in the recommendation, not the report.
• Coach and develop medior and junior specialists. On craft, on client skills, on quality standards.
• Shape our GEO proposition. This discipline is young. You'll help define how we audit, optimize, and measure brand visibility in AI search.
• Collaborate internationally across VML's 55+ market network.

Who you are:

• A senior consultant, not just a specialist. You've led complex SEO engagements and advised stakeholders at director level. You understand technical SEO, content strategy, and how both connect to commercial outcomes.
• Someone clients trust to steer them. You communicate with confidence, ground your advice in evidence, and don't shy away from a difficult recommendation.
• Curious about what comes next. GEO is new. You're energized by that. You read, experiment, and form your own opinions on how AI is reshaping discoverability.
• A multiplier. You make the people around you better at their work, not just better at following yours.

What you’ll need:

• Fluent in English (Dutch is highly desirable)
• 5–7+ years of hands-on SEO experience (technical and strategic) on complex multi-market websites
• Proven consultancy skills. You've advised clients at senior level and steered strategic direction, not just delivered reports
• Tooling fluency with Screaming Frog, Ahrefs, Semrush, GSC, GA4
• Mentoring experience. You've helped others grow, formally or informally
• GEO experience is a plus, not a prerequisite. Deeply curious and ready to pioneer counts
• Currently residing in The Netherlands

What do we offer you?

You will get in touch with an unlimited world of international connections and resources, since we operate globally. Therefore, we have a listening ear for your wildest ideas and together we keep stretching our boundaries. We would like you to follow the path you’ve created, and we invest in your personal development. We support a dynamic and feel-at-home kind of workplace.

Our compensation:

• A monthly salary of up to 6,500.00- euro gross/month, based on experience.
• A gross annual 8% holiday allowance pay.
• A mobility package to suit your commuting needs.
• Competitive pension benefits.
• A choice of a Mac or Windows laptop.
• At-home office tools.

Our culture:

• A flexible hybrid schedule that puts your work-life balance first.
• A culture of trust, with a feel-at-home vibe and an international environment.
• Mental health: Complimentary membership to Headspace and EAP counseling services.
• Wellness pack: Yoga classes, our own in-house masseuse, bootcamp initiatives, etc.
• Working with a renowned international customer base, B2B and B2C customers.
• End of the week drinks, team events and parties.

Note to recruitment agencies:We are unable to collaborate with external agencies at this moment in time, applications sent won't be processed.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

VML is a WPP agency (NYSE: WPP). For more information, please visit   www.vml.com, and follow along on Instagram,  LinkedIn, and  X

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