Your mission is to own the organic visibility of the Hojuzat brand. You will ensure that whenever a user in KSA searches for luxury travel, boutique stays, or "Hajiz" (booking) on Google or the App Stores, Hojuzat is the undisputed #1 result. You will bridge the gap between web-based content and app-based conversion to build our "Organic Moat.

1. App Store Optimization (ASO)

• 
  Conversion-First ASO:
  Own the end-to-end ASO strategy for iOS and Android. Focus on
  Creative Optimization
  (Screenshots, Video Previews) to maximize CTR.

• 
  Custom Product Pages (CPP):
  Design and test specific App Store landing pages for different segments (e.g., AlUla luxury vs. Business Riyadh Season).

• 
  Keyword Strategy:
  Identify and dominate high-intent Arabic and English keywords, with a focus on "Verbing" the brand (e.g., owning "Hajiz" and "Booking KSA").

2. Search Engine Optimization (SEO)

• 
  Arabic Content Strategy:
  Lead the development of a "Topic Cluster" content engine that aligns with the
  Commercial Calendar
  (e.g., Jeddah Season, Ramadan).

• 
  AI & SGE Optimization:
  Optimize all web content for
  Search Generative Experience (SGE)
  and AI models to ensure Hojuzat is cited as the primary authority for luxury travel queries.

• 
  Technical SEO:
  Collaborate with the Dev team to ensure lightning-fast Core Web Vitals and a "Mobile-First" indexable architecture.

3. The Web-to-App Bridge

• 
  Inbound Funneling:
  Create seamless "Deep Link" paths from high-ranking web articles directly into the relevant hotel page in the App.

• 
  Organic Attribution:
  Work with the MarTech team to track the influence of organic search on app installs and long-term user quality.

Requirements

• 
  4+ years of experience in SEO/ASO, ideally within
  Travel, OTA, or high-traffic Marketplaces
  .

• 
  Language:
  Native-level Arabic (Saudi dialect nuance is a major plus).

• 
  Tools:
  Proficiency in ASO tools (AppTweak, MobileAction) and SEO tools (SEMrush, Ahrefs, GSC).

• 
  Technical:
  Familiarity with Schema Markup, JavaScript SEO, and Mobile App Deep Linking.