· Explore new Fintech, AI and digital marketing trends & technology and harness big data to identify business opportunities
· Support digital proposition development of the commercialization strategy and partnership strategy to drive new digital leads, content partnerships
· Work closely with cross-functional teams to drive the end-to-end delivery of digital transformation and commercialization projects from user requirements gathering, UXUI design, UAT to staff training and market launch plan
· Leverage big data and AI to optimize customer experience and uplift digital sales conversion rate
· Support the design and management of omni-channel customer contact strategy to optimize product offerings and customer propositions
· Leverage latest digital marketing tools and Martech to implement effective promotional campaigns to maximize the ROMI and drive business targets
· Manage business and operational risks and ensure compliance with regulatory guidelines and policy across all areas of work
· University degree or above in any disciplines with 3-5 years working experience in banking or financial industry is preferred
· Proven experience in digital project management, digital marketing and digital commercialization
· Professional qualification of CFP/ CFA/ CFMP/ PMP/ ACP would be an advantage
· Excellent communication, influencing and presentation capability
· Strong analytical, problem solving and decision-making skills, with great sense of ownership and responsibility to the assigned task.
· Proficiency in spoken and written English and Chinese. Mandarin would be an advantage
Bank of China (Hong Kong) Limited (“BOCHK”) is a leading commercial banking group in Hong Kong with strong market positions in all major businesses. We have the most extensive local branch network and diverse service platforms in Hong Kong, including more than 190 branches, 280 automated banking centres, efficient e-channels of over 1,000 self-service machines, as well as Internet and Mobile Banking services. We offer a comprehensive range of financial, investment and wealth management services to personal, corporate and institutional customers. To implement the overseas development strategy of BOC Group, we strive to drive our regional development by expanding our business in the Southeast Asian region. Our branches and subsidiaries have been extended to Southeast Asian countries such as Thailand, Malaysia, Vietnam, the Philippines, Indonesia, Cambodia, Laos and Brunei, with the provision of professional and high-quality financial services to local customers. We will also expedite our development into a top-class, full- service and internationalised regional bank.
BOCHK is one of the three note-issuing banks and the sole clearing bank for Renminbi (“RMB”) business in Hong Kong. With our strong RMB franchise, we are the first choice of customers in this business.Through the deep collaboration with our parent bank, BOC, we provide a full range of high-quality crossborder services to multinationals, cross-border customers, mainland enterprises going global, central banks and super-sovereign organisations.
BOC Hong Kong (Holdings) Limited, BOCHK’s holding company, is one of the largest listed companies on the main board of the Stock Exchange of Hong Kong, with stock code “2388” and ADR OTC Symbol “BHKLY”.
