Job Description

As a Senior Search Engine Optimisation Manager at Adobe, you will join a leading digital marketing team in Asia Pacific. This team is dedicated to delivering a flawless experience on adobe.com from search to site.

What you’ll do

• Manage SEO programs to set targets and develop an effective strategy across multiple countries in APAC.
• Conduct keyword research, content and competitor analysis to optimize existing content, identify gaps, and drive new traffic opportunities.
• Drive link building in coordination with SEO targets.
• Handle regional upkeep and application of Google Search Console.
• Perform technical site analysis, site & content compliance audits and assist with launch QA.
• Plan and launch tests with the paid search manager to optimize user experience in SERP and improve conversion and traffic potential.
• Collaborate with localization & in-country teams to ensure SEO guidelines are strictly followed.
• Monitor SEO analytics dashboards to identify areas for improvement and report on search performance.
• Build a positive relationship with the global SEO team to align on strategy and gain support.
• Partner closely with Adobe product owners & agencies to craft or support website content for SEO purposes.

What you need to succeed

• Bachelor’s degree ideally in Business Administration and/or Marketing
• Strong customer focus and a passion for SEO with 8+ years of experience, including 5 years across major search engines in the APAC region.
• An analytical approach to understanding business requirements and translating them into a strong SEO content strategy.
• Excellent written and interpersonal skills to influence content partners, product managers, and diverse collaborators.
• Strong knowledge of SEO techniques, familiarity with Adobe Analytics, Google Search Console, BrightEdge, Ahrefs to extract insights from data.
• Experience in providing keyword research, forecasts, and performance reports to cross-functional teams around core SEO metrics.

Desired skills

• A hardworking, creative self-starter with a proven ability to successfully resolve complex issues.
• Ability to manage multiple initiatives and shift priorities as needed.
• Proven history of self-direction, creativity, and ability to meet deadlines.
• Ability to communicate technical information clearly to non-technical audiences.
• Understanding of popular APAC search engines such as Naver, Baidu, Daum, or Kakao.

Get to know the team

Adobe’s Global Marketing Organization is dedicated to developing and implementing Adobe's brand, communications, and coordinated marketing efforts worldwide. They drive business goals and deliver outstanding customer experiences across every marketing touch point, using Adobe Creative Cloud and Adobe Experience Cloud!

About Adobe

Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.

Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours.

Let’s Adobe together

At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.

Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call +1 408-536-3015.

AI Use Guidelines for Interviews:
Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.

At Adobe, we empower employees to innovate with AI — and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews. See how we think about AI in the hiring experience