Job Description

Senior Search Engine Marketing Manager, Apartments.com

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CoStar Group (NASDAQ: CSGP) is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces.  Included in the S&P 500 Index and the NASDAQ 100, CoStar Group is on a mission to digitize the world’s real estate, empowering all people to discover properties, insights and connections that improve their businesses and lives. 

We have been living and breathing the world of real estate information and online marketplaces for over 35 years, giving us the perspective to createtruly uniqueand valuable offerings to our customers. We’vecontinually refined,transformedand perfected our approach to our business, creating a language that has become standard in our industry, for our customers, and even our competitors.  We continue that effort today and are always working to improve and drive innovation.  This is how we deliverforour customers, our employees, and investors.  By equipping the brightest minds with the best resources available, we provide an invaluable edge in real estate. 

Apartments.com

Apartments.com is the nation’s #1 rental marketplace for owners, propertymanagersand consumers. Apartments.com is the network that millions ofrenters every yearrely on to find their new place, is continuing to grow our industry-leading sales force.  We provide apartment Property Managers and Owners with a platform to market their property listings and the industry’s most comprehensive virtual tools to attract the most and highest-quality renters.  The Apartments.com Network includes Apartments.com, ForRent.com, ApartmentFinder.com,  ApartmentHomeLiving.com, and eight other leading rental sites. Our suite of services includes digital advertising, social and reputation management, and market analytic solutions whichdeliversinnovative tools for our customers.

Learn more about Apartments.com

Apartments.comis looking for aSeniorSearch EngineMarketing Managerresponsible for driving high-volume performance through scalable growth. This role prioritizes smart bidding strategies, feed-based automation, and API integrations to expand B2C lead generation and traffic acquisition

You willbe responsible forour SEM operations,utilizingsophisticated, signal-based approaches to ensure market dominance through technical efficiency and performance at scale.The ideal candidate is skilled atmaking data driven decisions thatimpactlarge scale, measurable growth in a fast paced,dynamic environment.

This positionis5 days in our Atlanta office.

Responsibilities

• Develop and execute SEM strategy across Google Ads, Microsoft Advertising, and emerging platforms

• Own budget allocation, pacing, and optimization to maximize ROI and scale

• Drive performance improvements across bids, keywords, creatives, and campaign structure

• Build reporting frameworks and deliver actionable insights through dashboards and presentations

• Lead testing and adoption of new features, automation, and growth opportunities

• Partner with analytics, creative, product, and external teams to ensure data integrity and drive performance

• Monitor competitive landscape and provide insights to sales and marketing teams

• Explore and test ways to improve program performanceutilizingAI techniques

BasicQualifications

• Bachelor’s degree from an accredited,not-for-profit, in person University or CollegeinMarketing orotherrelevantfield

• 7+yearsof work experience in business, marketing, search (SEM/SEO)or related professionalarea

• Experience managing andoptimizing$50MM+ annual digital marketing budgets across major performance marketing platforms and channels

• A track recordof commitment to prior employers

• Deepexpertisein Google Ads and Microsoft Advertising, including advanced campaign types

• Significant experiencemanaging and scaling paid search budgets to drive measurable business impact, including managing a program within an organization in-house

• Strong analytical skillset with experience in Google Analytics (or similar), and advancedproficiencyin Excel/Google Sheets.

• Proficiencywith conversion tracking, attribution models, and ensuring data integrity across platforms

• Strongverbal and writtencommunication skills, with experience presenting performance insights and strategy to senior leadershipand draftingwritten summaries

Preferred Qualifications

• MBA preferred

• Knowledge/experience of multifamily industry a plus

• Experience with marketing mix modeling (MMM) and applying model outputs to inform budget allocation and channel strategy

• Experience working with large datasets and querying databases (e.g., GoogleBigQuery)

• Experience with enterprise bid management platforms such as Search Ads 360

• Experienceleveragingbusiness data and feed-based signals to power automated bidding and campaign optimization

• Hands-on experience with tagging and tracking implementation

• Familiarity with AI tools to automate workflows, generate insights, and enhance campaign efficiency

What's in it for you?
When you join CoStar Group, you’ll experience a collaborative and innovative culture working alongside the best and brightest to empower our people and customers to succeed.

We offer you generous compensation and performance-based incentives. CoStar Group also invests in your professional and academic growth with internal training and tuition reimbursement.

• Our benefits package includes (but is not limited to):
• Comprehensive healthcare coverage: Medical / Vision / Dental / Prescription Drug
• Life, legal, and supplementary insurance
• Virtual and in person mental health counseling services for individuals and family
• Commuter and parking benefits
• 401(K) retirement plan with matching contributions
• Employee stock purchase plan
• Paid time off
• Tuition reimbursement
• On-site fitness center and/or reimbursed fitness center membership costs (location dependent)
• Access to CoStar Group’s Employee Resource Groups
• Complimentary gourmet coffee, tea, hot chocolate, fresh fruit, and other healthy snacks

We welcome all qualified candidates who are currently eligible to work full-time in the United States to apply. However, please note that CoStar Group is not able to provide visa sponsorship for this position.

#Apartments.com

#LI-NH1

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CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug-free workplace and perform pre-employment substance abuse testing