Job Description

The Business

Ramarketing is an international marketing agency specialising in life sciences. We help clients grow their businesses, building genuine partnerships to enhance their marketing, design, content, and PR strategies. With offices in the UK, US, and Canada, and over 80 global industry experts, we deliver B2B solutions that deliver real, measurable results and impact.

Job purpose

A senior member of the content delivery team, helping to shape processes, develop our content offering and provide coaching to the team to deliver world-class content for clients.

The senior scientific content writer takes a lead on strategy across key clients and is a role model in the creation of high-quality copywriting across multiple channels to support client marketing goals.

Principal job elements & responsibilities

Strategy

• Lead the development of strategic, multi-channel content plans based on client goals and target audience

• Anticipate needs, identify trends, and develop long-term content strategies for clients.

• Proactively research new developments in the space, industry trends and competitor activities.

• Identify opportunities for new content or campaigns.

• Develop and oversee the implementation of content strategy frameworks and plans across client accounts

• Interview SMEs and develop content themes and topics to guide campaigns

• Review and consider competitor content in the creation of client strategies

• Regularly review client content strategies and analyse performance to identify and share key learnings

• Have a strong understanding of a client’s wider marketing objectives and ensure our content supports them

• Have a strong understanding of clients' businesses, goals, needs, pain points, likes and dislikes, and customers, including the creation and updating of client induction decks

• Keep up to date with content trends and use this insight to evolve our offering

• Play a leading role in client content workshops

• Support with market and client research

• Contribute to the development of and participate in pitches when required

• Proactively identify and resolve potential issues, ensuring that projects are delivered on time and within budget.

Team operations

• Identify, drive and own initiatives that work towards the future vision of the content team and business, including:

  • Areas to upskill the content team and drive performance

  • Process improvements that support the team and company as a whole (including the introduction and use of relevant tools and software) and enable the production of world-class work

  • Opportunities to collaborate across the business to ensure the delivery of world-class work and outcomes for clients

  • Initiatives leveraging artificial intelligence (AI) to improve content generation, review and quality control efficiency

  • Initiatives that encourage the dissemination of key data that could help to inform client strategies (such as gathering information from the digital team to help develop content strategies)

• Take part in training to upskill in non-scientific areas, including digital marketing (e.g., search engine optimisation [SEO], content generation for account-based marketing [ABM], and content strategy)

  • Proactively organise training to upskill other content team members in these areas

People

• Line management and mentoring of scientific content writers

• Support the onboarding of freelance writers and act as a point of contact to ensure they have everything they need to complete a task

• Support junior/new team members in the creation of content strategies

• Support the business in the development of sector knowledge

• Develop the content creation skills of more junior team members, including guiding the team on new content formats and their purpose

• Ongoing coaching and mentoring of team members, including the creation and delivery of training

• Support the account managers in effectively briefing content writers

• Playing a key role in the peer review process, assisting with the review of technical/scientific content

Content creation - thought leadership

• Research topic areas – desk research, review of client’s existing content, competitors and editorial

• Develop thought leadership angles

• Write article pitches and abstracts

• Develop SME questions

• Interview SMEs

• Develop content outlines and write content pieces

• Review existing content and repurpose – changing tone, perspective, structure and angle where needed

Content creation – marketing materials and digital

Researching and drafting marketing materials including but not limited to:

• Brochure content

• Infographics

• Newsletters

• Email marketing copy

• Corporate presentations

• Speaker presentations

• Case studies

• Video script

• Researching and drafting blog content (including keyword optimisation)

Skills and experience

• Experienced B2B copywriter or similar, ideally in the pharma/biotech sectors

• Strong content strategy ability

• Leadership skills with a focus on coaching, mentoring and driving performance

• Creative and versatile writing skills

• Strong deadline management skills

• Excellent research skills

• Flawless proofreading/editing skills

• Strong cross-channel content strategy development skills

Behaviours

• The post holder will live and breathe our ramarketing approach to work; someone with commitment, drive and a passion for their craft. That wants to get stuff done. And who wants to learn and support their team to do the same.

• Acts with utmost integrity and professionalism.

• Able to communicate effectively and authentically both face-to-face and via different mediums.

• A natural desire to continually learn and improve both their teams and themselves.

• Highly resilient in a fast-paced global environment and able to embrace change.

• Driven to be the best and support others to be the best too.

• Gets a kick out of delivering results to clients.

• Energetic outlook, engaging team player and positive approach to life and work.

• Attitude is everything. We love to challenge each other, work hard and find better ways of doing things.