CWS

Senior Sales Steering Manager CZ & SK (B2B Services)

CWS  •  Czechia (Onsite)  •  4 days ago
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Job Description

Key Responsibilities

Sales Performance Steering & Reporting

  • Design, consolidate, and continuously improve sales and business performance reports for executive management and sales leadership (standardized and ad-hoc).
  • Translate complex data into actionable insights, recommendations, and management-ready dashboards.
  • Monitor sales KPIs, pipeline development, conversion rates, churn, and profitability.

Sales Planning & Budgeting

  • Lead consolidation of sales planning and budgeting inputs in close collaboration with Finance and Sales Management.
  • Support annual and rolling forecast processes, scenario analyses, and variance analysis.
  • Ensure alignment between sales targets, capacity planning, and strategic objectives.

Pricing & Profitability Management

  • Conduct price and margin analyses across products, services, and customer segments.
  • Propose pricing adjustments, discount frameworks, and price points to enhance competitiveness while safeguarding profitability.
  • Support development and governance of pricing policies.

Competitive & Market Intelligence

  • Perform regular competitive intelligence and market analysis.
  • Track market trends, competitor offerings, pricing, and go-to-market approaches.
  • Provide insights to support strategic sales initiatives and portfolio optimization.

Sales Incentives & Governance

  • Design, calculate, and administer sales bonus and incentive schemes.
  • Ensure transparency, accuracy, and compliance of incentive calculations.
  • Evaluate effectiveness of incentive models and propose improvements.

CRM & Sales Tools Ownership

  • Act as Sales Force / CRM Administrator (configuration, setup, user management, reporting, dashboards).
  • Lead CRM-related training, onboarding, and continuous improvement initiatives.
  • Provide operational and analytical support to the sales organization.
  • Act as key interface between Sales, IT, and external system providers.

Market & Customer Segmentation

  • Define and continuously refine market, customer, and portfolio segmentation.
  • Support account prioritization, coverage models, and resource allocation.
  • Improve organizational efficiency and customer experience through segmentation insights.

Strategic Sales Enablement

  • Support and lead implementation of strategic sales initiatives and transformation projects.
  • Identify performance gaps and propose corrective actions.
  • Act as a trusted sparring partner for Sales Management and Top Management.

Skills & Professional Experience

  • Strong analytical and conceptual skills with a structured, data-driven mindset.
  • Proven experience in sales steering, commercial performance management, or business controlling in a B2B environment.
  • Solid understanding of sales processes, pipeline management, and commercial KPIs.
  • Advanced experience with CRM systems (Salesforce preferred; Microsoft Dynamics 365 is an advantage).
  • Strong reporting and analytics skills (advanced MS Excel, Power BI tools).
  • High level of accuracy, reliability, and attention to detail.
  • Ability to translate data into clear insights, narratives, and management recommendations.
  • Strong stakeholder management and communication skills.
  • Proactive, hands-on mentality with the ability to operate independently.

Education

  • University degree in Business Administration, Economics, Finance, Information Systems, or a related field.

Languages

  • Czech or Slovak: native level
  • English: fluent (spoken and written)
CWS

About CWS

CWS Workwear, CWS Hygiene, CWS Fire Safety, CWS Cleanrooms and our supporting CWS Business Services are working to create a healthier and safer tomorrow. This is the common goal of our four CWS business units, which we strive to achieve every day.

We set new standards with sustainable innovations: the concepts of recycling and rental have always been at the heart of our business models. In this way, we will continue to contribute to improved health, safety and protection in the future. For you, your employees and your customers. Every single day.

The four CWS business units: CWS Workwear, CWS Hygiene, CWS Cleanrooms and CWS Fire Safety offer a comprehensive range of solutions in their respective fields, complemented by Floor Care and Healthcare. We look forward to providing you with a tailored service.

Visit our dedicated business LinkedIn accounts:

➡️CWS Workwear: https://www.linkedin.com/company/cws-workwear/

➡️CWS Hygiene: https://www.linkedin.com/company/cws-hygiene-group/

➡️CWS Fire Safety: https://www.linkedin.com/company/cws-fire-safety/

➡️CWS Cleanrooms: https://www.linkedin.com/company/cws-cleanrooms/

➡️CWS Business Services: https://www.linkedin.com/company/cws-business-services/

Industry
Consulting & Advisory
Company Size
1,001-5,000 employees
Headquarters
Dreieich, DE
Year Founded
1899
Website
cws.com
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