Crescent Hotels & Resorts

Senior Sales Manager-SMERF - Sports, Government/Military, Religion/Fraternal organizations

Crescent Hotels & Resorts  •  Berkeley, CA (Onsite)  •  1 month ago
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Job Description

Key Responsibilities

  • Develop and execute strategic sales plans to achieve and exceed revenue targets within assigned market segments
  • Proactively solicit new business through prospecting, networking, site visits, and industry engagement
  • Maintain and grow existing accounts by building strong client relationships and ensuring repeat business
  • Manage the full sales cycle, including lead generation, RFP responses, contract negotiation, and closing
  • Collaborate with Revenue Management to ensure competitive pricing and optimal inventory utilization
  • Conduct property tours, client presentations, and participate in trade shows and industry events
  • Partner with Operations teams to ensure seamless execution of group business and client satisfaction
  • Monitor market trends, competitor activity, and industry developments to identify opportunities
  • Maintain accurate records of all sales activities, pipelines, and accounts in CRM systems (Delphi, etc.)
  • Achieve quarterly and annual revenue goals as outlined by the Director of Sales & Marketing

Market Segment Focus

  • Sports: Youth, collegiate, and professional team travel, tournaments, and group bookings
  • Government/Military: Federal, state, and local government accounts, per diem business, and contract compliance
  • Religious/Fraternal: Conferences, retreats, meetings, and recurring group events

Qualifications

  • Minimum 3–5 years of hotel sales experience, with strong background in group sales
  • Proven track record of meeting or exceeding revenue goals
  • Experience in one or more of the assigned segments preferred
  • Strong negotiation, communication, and presentation skills
  • Ability to manage multiple accounts and priorities in a fast-paced environment
  • Proficiency in sales systems (Delphi, Salesforce, or similar) and Microsoft Office
  • Knowledge of local market and industry trends is a plus

Competencies

  • Results-driven with strong business acumen
  • Relationship-focused with excellent customer service skills
  • Strategic thinker with proactive sales approach
  • Strong organizational and time management abilities
  • Collaborative team player with cross-functional partnership mindset

Work Environment & Expectations

  • Ability to travel locally for client meetings, site visits, and networking events
  • Flexibility to attend industry events, including evenings or weekends as needed
  • Active participation in property meetings, sales strategy sessions, and community engagement

Compensation & Benefits

  • Competitive base salary + incentive/commission plan
  • Comprehensive benefits package
  • Career growth opportunities within Crescent Hotels & Resorts
Crescent Hotels & Resorts

About Crescent Hotels & Resorts

At Crescent Hotels & Resorts, we believe success is the product of direct contact and experience. This guiding principle drives every aspect of hotel operations throughout Crescent. Recognized as one of the industry's top third-party hotel management companies, Crescent is committed to delivering excellence in hotel operations, profitability, and guest service through a hands-on approach and practical experience.

Crescent’s foundational service offering is third-party hotel management of upper upscale full-service and luxury hotels and resorts in the US and Canada. The portfolio includes luxury lifestyle assets as well as hotels and resorts within the premier brands by Marriott, Hilton, and Hyatt. At Crescent, we are more than just a collection of hotels, we are a progressive company determined to be the employer of choice in the hospitality industry. Strong core values related to customer service and associate satisfaction account for the continued success of our company. Crescent seeks and recruits energetic, innovative individuals who have a desire to work in a results-driven environment. Our success is the direct result of everyone working together toward a common goal: To deliver exceptional service to our valued guests and provide a high quality work environment for our associates.

At Crescent Hotels & Resorts, we expect our leaders to embrace an entrepreneurial spirit, strive to execute flawlessly and recognize our most important asset is our PEOPLE. We know our associates look to their leaders to embody the corporate culture. Our leaders’ passion and dedication will inspire you who, in turn, will share that enthusiasm with our guests.

Industry
Travel & Hospitality
Company Size
1,001-5,000 employees
Headquarters
Fairfax, Virginia
Year Founded
2001
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