Are you an experienced B2B sales professional who thrives on winning strategic new customers? Do you enjoy building executive-level relationships, leading complex sales processes, and turning customer challenges into measurable business value?
We are looking for a Senior New Business Sales Executive to accelerate the growth of AddSecure Smart Transport across the Benelux region
You will identify, develop, and win high-value opportunities with organisations operating fleets of more than 100 heavy commercial vehicles. This is a senior individual-contributor role for a commercially driven new-business professional who combines strategic thinking with hands-on execution.
AddSecure is a leading European provider of secure IoT connectivity and end-to-end solutions. We help customers optimise their operations, create business value, and protect vital functions through connected, data-driven services. Our solutions support customers across industries including security, transport and logistics, utilities, smart cities, and critical infrastructure.
AddSecure Smart Transport helps transport and logistics companies improve fleet efficiency, safety, sustainability, and operational performance through connected fleet solutions. In Benelux, we support organisations operating complex commercial fleets with technology, data, and industry expertise that enable better decisions and more efficient day-to-day operations. As we continue to grow in the region, we are strengthening our commercial presence and expanding our relationships with strategic customers.
As Senior New Business Sales Executive, you will be responsible for driving sustainable revenue growth across the Benelux region.
You will own the full sales cycle, from prospecting and account planning through negotiation and contract signature. The opportunities are often complex and involve operational, technical, procurement, commercial, and executive stakeholders.
Working closely with colleagues across sales, marketing, pre-sales, product, customer success, and leadership, you will help strengthen AddSecure’s market position and increase our success with strategic prospects.
What you will do
Develop and execute territory growth and account penetration strategies across the Benelux region.
Identify, qualify, and win strategic opportunities with high-value prospects.
Build and maintain a strong pipeline through proactive prospecting, networking, and market development.
Own the full sales process from initial contact through negotiation and contract signature.
Build trusted relationships with senior stakeholders and executive decision-makers.
Lead discovery meetings, solution presentations, and commercial discussions.
Translate customer challenges into tailored solutions, business cases, and ROI-based value propositions.
Coordinate complex buying processes involving multiple business and technical stakeholders.
Maintain accurate opportunity data, forecasts, and sales activity in Salesforce.
Represent AddSecure at relevant industry events and share market and customer insights internally.
Consistently achieve or exceed revenue, pipeline, and new-customer acquisition targets.
You are an experienced B2B sales professional who is motivated by winning new customers and developing new market opportunities. You are confident leading complex sales processes and taking ownership from initial prospecting through negotiation and closing.
You combine commercial drive with a consultative and structured approach. You work independently, collaborate effectively across teams, and focus on creating measurable customer value. We believe you have:
At least five years of successful B2B sales experience, with a strong focus on new business acquisition.
A proven track record of achieving revenue and new-customer targets.
Experience managing complex, consultative, and multi-stakeholder sales processes.
Strong negotiation, presentation, and executive stakeholder-management skills.
The ability to identify, develop, and close strategic opportunities independently.
Fluency in Dutch and English, both written and spoken.
A valid driving licence and the flexibility to travel regularly across the Benelux region.
Experience in fleet, telematics, transport, logistics, SaaS, IoT, or other technology-based solutions is an advantage. Familiarity with Salesforce, territory development, and strategic account planning would also be valuable.
Our people are our greatest asset, and creating an environment where colleagues can thrive, contribute, and develop is important to us. You will join an engaged and international organisation with strong growth ambitions. In this role, you will have the opportunity to make a direct impact on the development of AddSecure Smart Transport in Benelux. We offer:
A senior commercial role with a high degree of autonomy and responsibility.
The opportunity to shape growth in an important European market.
Close collaboration with experienced colleagues across Europe.
An international and innovative working environment.
Opportunities for professional and personal development.
The chance to contribute to solutions that make customers’ operations safer, smarter, and more sustainable.
If you're looking for an organisation where you can be yourself, have fun at work, and contribute to a safer, smarter, and more sustainable world, AddSecure may be the place for you. Join our growing international team, where every day offers an opportunity to make a real difference.
Would you like to take part in our journey? Please apply by submitting your CV and answering a few short questions. We look forward to receiving your application.
We use a competence-based recruitment process, which may include psychometric assessments, interviews, reference checks, and background checks. As part of the process, candidates may complete assessments provided by Alva Labs to support a fair and structured evaluation.
You must have the legal right to work in the country where the position is based.
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AddSecure is a leading European provider of secure IoT connectivity and end-to-end solutions. We help customers optimize their operations, drive business value, and secure vital functions.
By combining connected, data-driven, and sensor-based solutions with best-in-class expertise, we meet our customers’ needs regardless of industry. We provide both managed services and connect any device in need of secure communications and data transfer. Imagination is the only limit.
Our secure IoT solutions are used within the areas of buildings, alarms, transportation and logistics, personal safety and security, health care, construction, municipalities, schools, rescue services, power grids, and more.
AddSecure’s headquarters is in Stockholm, Sweden. Our main market is Europe, yet we serve customers worldwide. With over 1, 100 employees, we help make the world safer, smarter, and more sustainable.
Want to join us to make a difference?
If you seek a company that encourages you to be yourself and to have fun at work, where your work contributes to a safer, smarter, and more sustainable world, then AddSecure might be your destination. Join our growing international team, where each day is an opportunity to make a real difference.
Find job opportunities and get to know our culture: Join AddSecure - https://career.addsecure.com/
