Job Description

Senior Sales Director - London

Dynata is the trusted data partner behind many of the UK's leading Corporate Brands - a business built on data quality and long-term relationships. We're looking for a UK Sales Director to lead a talented, UK-based sales team, drive profitable and sustainable growth across a defined portfolio of customers, and help shape how we go to market in the Corporate vertical.

This is a role for a sales leader who thinks in sales systems, not just quotas: someone who can install real pipeline discipline across a team, turn clients into a repeatable source of business and referrals, and get AI-enabled tools genuinely adopted, all while coaching a team through a period of real transformation.

Sales Strategy & Execution

• Develop and execute strategic sales plans that hit revenue targets across your portfolio, consisting of Corporate Brands.
• Identify market opportunities and lead initiatives to expand client portfolios.
• Be a visible face of Dynata in the market and across the business - prioritise client-facing time, get the team in front of customers, and lead from the front on events, conferences and key relationships.

Pipeline Health & Revenue Operations

• Own pipeline health across the team - clear stage-gating, accurate forecasting, and early visibility on risk and opportunities.
• Champion the adoption of AI and CRM across the team - for research, prospecting, meeting prep and proposal work, so reps spend more time selling and less time on admin.
• Monitor performance metrics and run a continuous-improvement rhythm that catches problems early, not in the QBR.

Client Engagement & Referral Growth

• Build and maintain strong relationships with key accounts and decision-makers, personally engaging on the most strategic relationships.
• Ensure the team delivers exceptional client service and value-added solutions that turn satisfied clients into active advocates.
• Build a systematic referral and introduction engine across the team - treating warm introductions as a core pipeline source, not a nice-to-have.

Team Leadership

• Lead, mentor and develop a high-performing sales team through a fast-paced, transformation-heavy environment.
• Set clear goals, coach consistently, and foster a culture of accountability, curiosity and success.
• Develop each seller through structured 1:1s, capability assessments and personalised development plans.

• Proven track record of driving revenue growth and consistently exceeding sales targets.
• Strong sales leadership experience with a genuine passion for developing talent.
• Real rigor around pipeline management and forecasting - you can tell which numbers are actually real.
• Skilled at helping the team uncover, generate and convert new opportunities within existing accounts - taking a full-funnel view, spotting gaps, and shaping the right priorities to close them.
• Comfortable championing AI and modern sales tools as a lever for team performance.
• Exceptional communication, negotiation and relationship-building skills.
• Highly accountable - delivers results while managing changing priorities, with strong attention to detail.
• Able to work independently and as part of a team, with a ‘can do’, roll-up-your-sleeves attitude.

• Experience leading a team through genuine transformation and change, not just steady-state growth.
• Expertise in the Data, Research, Insights and / or Marketing industry preferred - your understanding of the insights landscape will be invaluable in shaping our sales strategy.

At Dynata, you'll be part of a global leader in data-driven insights, shaping the future of research solutions. Your expertise will make a measurable impact - not just on our clients, but on the industry as a whole. We offer:

• Competitive salary with attractive bonus potential
• A dynamic, innovative environment where your ideas genuinely shape direction.
• Real opportunities for career growth and professional development.
• The chance to lead a talented team and influence strategy at a pivotal moment for the business.
• Work hard, play hard – a winning culture that celebrates success.

Ready to lead the team that leads the market? We'd love to hear from you.

Alongside a competitive salary and bonus scheme, we offer a generous benefits package that's continually reviewed to make sure it works for our people, including:

• Activity Pass
• Bespoke Benefits website with discounts across 1,000+ High Street brands
• Cycle scheme
• Dental scheme
• Health Cash Plan
• EAP and health-related assistance
• Family-friendly policies
• Generous holiday entitlement — 25 days, increasing by 1 day every 2 years up to a max of 30
• GIVE — our community involvement initiative: Get Involved, Volunteer, Engage
• Health screening
• Income Protection Plan
• Learning Management System with free access to thousands of online training modules and personal development programs
• Life Assurance
• Medical, health and more benefits

Dynata is one of the world's leading single providers of first-party data, contributed by people who opt in to the member-based panels we manage and maintain. With a reach of 60+ million people globally and an extensive library of individual profile attributes, Dynata is the cornerstone for precise, trustworthy data. We've built innovative data services and solutions around this core asset to bring the voice of the individual to the entire marketing spectrum — from market research to marketing and advertising — serving nearly 6,000 market research, media and advertising agencies, consulting and investment firms, and healthcare and corporate customers across the Americas, Europe and Asia-Pacific.

At Dynata, we're committed to fostering an inclusive, accessible environment where every employee and customer feels valued, respected and supported. We're building a workforce that reflects the diversity of our customers and the communities we live and serve. Dynata welcomes and encourages applications from people with disabilities, and accommodations are available on request at every stage of the selection process.

Dynata is also an affirmative action employer — OE/Minority/Female/Veteran/Disabled/Sexual Orientation/Gender Identity.

The base salary range for this position in the UK is GBP 72,000 - GBP 90,000 /yr; however, base pay offered may vary depending on location, job-related knowledge, skills, and experience. Additional benefits may be provided as part of the compensation package. A competitive sales incentive program will be provided as part of the compensation package. This commission plan is designed to reward individuals for meeting and exceeding sales targets and plan details will be provided to candidates during the interview.

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