Cirrus is a technology-enabled electronics provider that is changing the signage industry by building the first on-premise marketing platform to empower every brick-and-mortar business to grow. We initiated our mission with the goal of designing and producing outdoor digital signage more affordably. Now, Cirrus extends beyond just signage, offering an integrated solution that includes indoor and outdoor displays, content management, sensor technology, analytics software, and proactive hardware monitoring. These elements work together to deliver actionable insights, enabling businesses to make data-driven decisions for their growth and operational efficiency.
Our product portfolio is diverse, featuring five unique lines tailored to meet various business requirements: Outdoor Displays, Digital Window Posters, Media Players, People Counters, and Car Trackers. These are all interconnected through our cloud-based software platform, ScreenHub. ScreenHub is an intuitive digital signage software crafted to simplify content management and sign operation for our clients. Together, we're reshaping the future of customer engagement and experience in the signage industry.
The Senior Director of Sales owns the day-to-day revenue engine for Cirrus's sign channel. This role leads both the inside (phone-based) and outside (field-based) sales teams, building the processes, discipline, and team culture required to scale a high-performing, quota-driven organization selling to sign shops and franchise sign networks nationwide.
This role is fully on-site in our Dallas office. Our Team thrives on in-office collaboration and real-time work, with standard hours Monday through Friday.
Lead, coach, and develop a team of inside and outside sales reps selling into sign shops, setting clear quotas, call and activity standards, performance expectations, and growth paths.
Own the full sales funnel from prospecting through close, ensuring pipeline is healthy, forecasts are accurate, and reps are moving sign shop deals forward with urgency and discipline.
Execute a territory model as the team scales, including defining geographic coverage, assigning accounts, and standing up new AEs in regions with minimal existing presence.
Establish and maintain rigorous sales processes including CRM hygiene, pipeline reviews, call coaching, and territory management across both teams.
Build and maintain a performance culture with a high accountability bar, a bias toward action, and an underdog, win-through-execution ethos.
Report on sales performance weekly, including pipeline by rep, conversion rates, deal velocity, and forecast accuracy, bringing data and clear recommendations to leadership.
Identify patterns across wins and losses to continuously sharpen the sales playbook, refine messaging for the sign shop buyer, and improve rep effectiveness.
7 or more years of progressive sales experience, including at least 3 years managing both inside and outside sales teams.
Demonstrated track record of hitting and exceeding team revenue targets through disciplined execution, including building out and launching new territories as the team scales.
Deep fluency in wholesale and reseller sales dynamics, including how to build and manage partner relationships across a distributed network.
Experience with CRM-driven sales environments and a genuine commitment to data quality and forecast integrity.
Strong operator with a data-driven mindset and sharp commercial judgment.
Excellent coaching skills with a track record of developing frontline reps into top performers.
Ability to sell alongside your team when it matters and credibility to open doors with senior decision-makers.
Comfort operating in a fast-moving, bootstrapped environment where resourcefulness and ownership are expected.
Bachelor's degree required.
A high-performing inside and outside sales team that hits quota consistently and knows exactly what winning looks like every day.
A healthy, growing pipeline of accounts across both sales motions.
A team culture defined by urgency, accountability, and pride in execution.
Bring Passion: We take pride in our work and bring our BEST to all interactions with our customers and teammates. We encourage rigorous discourse to improve the customer experience each and every day.
Quality: Quality isn’t a catch-all phrase. It is an action plan that requires hard work and focus to achieve. Step by step we strive to build quality into everyday processes and products to achieve our collective success.
Winning Takes a Team: Show genuine commitment, be flexible, get involved, be reliable, help and support others, and move our company forward.
Remove Friction: Eliminate roadblocks in the way of smooth operations by promoting and embracing changes geared towards making things easier. Be bold! Don't settle for "That's just the way it is."
Respect: An individual who communicates and conducts themselves in a polite and positive manner, and encourages others around them to do the same; without judgment of peers regardless of rank, position, age, gender, or race.
Innovate Every Day: Have the courage to challenge what is perceived as conventional or typical. Be observant of surroundings and outspoken about ideas and changes that will positively impact people.
Cirrus is a technology and digital solutions provider that is changing the industry by making high-quality, high-definition digital signage an affordable solution for our customers.
Our purpose is found in the magic of working with customers in building solutions that work. We aren't just another digital signage manufacturer. We stand out as a team of engineers, sales professionals, creatives, and service experts who continually learn from our customers’ challenges. By investing time in understanding that no two solutions are alike, we believe we can enable our customers to truly maximize their unique on-prem marketing potential.
Our journey began with the vision of engineering and manufacturing outdoor digital signage in a more cost-effective way. Today, we offer a complete suite of tools, from indoor and outdoor signage, to analytics software and hardware monitoring, that provide real-time insights while simultaneously empowering businesses and organizations to make informed decisions on its growth.
Only Cirrus offers five distinctive product lines, each designed to address specific aspects of business needs: Outdoor Displays, Digital Window Posters, Media Players, People Counters, and Car Trackers – all seamlessly integrated under a single cloud-based software platform. We developed our easy-to-use digital signage software, ScreenHub, to make it simple for our customers to manage signs and create content. With free training for every Cirrus sign owner, we teach our customers to create dynamic, smart, and engaging messages that resonate.
Join us and be part of a team of talented, ambitious, creative people that value integrity, individuality, and inclusivity. We are one team with diverse perspectives that make us stronger. And together, we're revolutionizing the way people and businesses create the best customer experiences.
We’re hiring! Learn more at: www.cirrusled.com/careers
