Who We Are:
Since 1906, New Balance has empowered people through sport and craftsmanship to create positive change in communities around the world. We innovate fearlessly, guided by our core values and driven by the belief that conventions were meant to be challenged. We foster a culture in which every associate feels welcomed and respected, where leaders and creatives are inspired to shape the world of tomorrow by taking bold action today.
JOB MISSION
The Senior Manager, Retail TechnologyEMEA is the senior regional technology leader responsible for ensuring the successful adoption, operational performance, and business outcomes of global retail technology capabilities across EMEA. Acting as a trusted partner to EMEA Retail and Direct-to-Consumer leadership, the role translates business priorities into regional technology execution plans while ensuring alignment to global product strategies, standards, and roadmaps.
The role serves as the primary EMEA representative within Global Retail Technology forums, providing regional business context, operational insights, market requirements, and execution feedback. Working across business and technology functions, the role ensures regional readiness, change adoption, value realization, and operational excellence for retail technology capabilities deployed across EMEA.
The role leads the EMEA Retail Technology team and is accountable for maximizing the value of global retail technology investments within the region. Experience in overseeing a complex retail technology landscapespanning Point of Sales (POS), store IT infrastructure, connectivity, payment technologies and integration with ERP and other supporting enterprise platforms is essential.
Success is measured through business adoption, operational performance, stakeholder satisfaction, and delivery of regional business outcomes while maintaining alignment with the global operating model.
MAJORACCOUNTABILITIES:
Regional Last-Mile Execution & Ownership
Lead the last-mile execution of retail technology capabilities across EMEA.
Own regional technology readiness for global retail product releases and major technology changes.
Ensure global technology solutions are successfully implemented and operationalized within regional retail environments.
Establish clear ownership for regional retail technology outcomes and proactively address execution gaps.
Provide senior leadership and escalation where delivery or operational outcomes are at risk.
Regional Business Partnership
Act as the senior technology partner to EMEA Retail and DTC leadership.Build strong partnerships across Retail Operations, Omnichannel, Consumer Experience, Go to Market, Finance, Supply Chain and Logistics.
Translate business challenges into clear technology requirements and execution priorities.
Ensure Technology is engaged early in regional initiatives and provide transparency on dependencies, risks and delivery expectations.
Global Product & Technology Collaboration
Act as the primary EMEA partner to Global Retail Product and Technology teams.
Represent EMEA business priorities, market requirements, operational realities, and customer needs within global governance forums.
Influence product decisions and prioritization through structured regional feedback and business insights.
Assess regional impacts of global roadmap decisions and coordinate readiness activities.
Champion adoption of global platforms, standards, governance processes, and operating model principles across EMEA.
Adoption, Change & Value Realization
Own regional adoption and change readiness activities for retail technology capabilities deployed across EMEA.
Partner with business leaders to ensure capabilities are embedded into operational processes and workflows.
Measure and monitor adoption, operational performance, and business outcomes.
Identify barriers to adoption and drive remediation plans.
Ensure lessons learned, business feedback, and regional requirements are incorporated into global product discussions.
Drive realization of intended business value from technology investments.
Retail Growth & Store Technology Enablement
Lead regional technology execution supporting new stores, store changes, market expansion and evolving retail formats.
Ensure technology requirements and dependencies are identified and planned early.
Promote repeatable and scalable deployment approaches.
Support continuous improvement of the in-store consumer and associate technology experience.
Operational Oversight, Risk & Vendor Performance
Oversee regional relationships with key retail technology vendors and service providers.Ensure vendor and service performance supports agreed business outcomes.
Escalate material performance concerns through appropriate governance
Maintain appropriate budget and financial oversight for the EMEA Retail Technology function.
REQUIREMENTS FOR SUCCESS
Extensive leadership experience in retail or DTC technology and business partnership roles.
Strong understanding of retail operations, omnichannel journeys and retail technology ecosystems, including POS, ERP, CRM, order management, data and integrations.
Experience executing global technology capabilities across multiple markets while balancing regional needs with global direction.
Strong stakeholder management, influencing and executive communication skills.
Experience in athletic footwear, apparel, consumer goods or complex omnichannel retail is preferred.
Retail growth, new store or market expansion experience.
Experience executing global products across multiple countries or markets in EMEA
Familiarity with Agile, Product or hybrid delivery models.
BENEFITS:
Discretionary Bonus Opportunity
Discount on the health insurance
8% holiday allowance
Flexible Working Hours
Pension Scheme
25 days Annual Leave per year
Up to €300 travel allowance each month
Hybrid working
On-site Gym
Employee Discount
Work from-home allowance
Home working equipment
Sports subscription services
Flexibility to work 20 days from anywhere each year
Wellbeing and Mental Health Benefit (24/7 Employment Assistance Program & Support)
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Equal Opportunity Employer:
New Balance is committed to equality of opportunity for all current and prospective associates regardless of age, disability, race, religion or belief, gender, sexual orientation, pregnancy and maternity, marriage and civil partnership and gender reassignment. We are an equal opportunity employer and support a culture of diversity and inclusion.
If you have not already done so, please let us know if you require any support so we can make the right adjustments and considerations should they be required.

In 1906, New Balance began as a humble one-man operation founded on the belief that “we were born to move,” and has since grown into an international corporation, selling footwear and apparel in over 120 countries and employing over 14,000 associates worldwide. Our mission has always been to support the performance of athletes, and with an unparalleled focus on quality and craftsmanship, we’ve come to set the standard for comfort and fit in an industry all too often driven by hype.
We’re incredibly proud of our history and how far we’ve come, but companies don’t thrive for over a century by being content.
Whether it’s setting a new style trend, retooling our manufacturing process, or building a new state-of-the-art headquarters, we pursue innovation with a spirit of fearless independence. As the only privately held major footwear company in the world, we’re free to do things our way, pushing limits and testing boundaries as we continually reimagine what could be. After all, the status quo isn’t static.
But doing things our way wouldn’t mean much if we weren’t also doing them the right way. We invest in our associates as they invest in us, and as we move forward, we make a point of giving back, supporting communities around us through ambitious philanthropic efforts and involvement programs. We are a company that cares, and our culture is one of integrity and teamwork where together we become greater than the sum of our parts.