Introduction Sentence

We are looking for you to join our headquarters in Hamburg's HafenCity in full-time (38.5 h/week)!

Your new job includes

As a Senior Retail Marketing Partner (m/f/d), you will be responsible for the retail marketing strategy for a specific region and will ensure that all marketing activities contribute measurably to regional business goals. In this role, you will act as a strategic partner to Sales and Commercial teams and ensure that marketing initiatives translate into tangible results.
In particular, you will

• Develop and oversee the integrated regional retail marketing strategy across the entire customer journey
• Create location-specific annual marketing plans - taking into account global guidelines, regional business objectives, and space and budget constraints
• Prioritize, orchestrate, and manage the impact of marketing initiatives based on business impact
• Select the appropriate marketing mix, hand it off to relevant departments, monitor marketing performance using defined KPIs, and derive and implement optimization measures
• Act as a strategic sparring partner for sales and location managers, evaluate and share best practices, and scale successful approaches
• Analyze market trends and customer data, derive innovative activation measures, and make their impact transparent (KPIs, learnings, optimization)
• Orchestrate cross-functional projects and activations (including with Store Development, Commercial, Sales, and local marketing leads)
• Manage project teams without direct supervisory authority and assume budget responsibility within the project context

Preferred Profile

• Bachelor’s degree in marketing, business administration, or a comparable qualification
• At least 5 years of professional experience in retail and/or marketing, with significant experience in strategic management
• Strong analytical skills, as well as a focus on KPIs and results
• Proven ability to manage complex projects and exert influence without direct managerial authority
• Very strong consulting, communication, and presentation skills
• Business fluent in German and English

If you do not tick all boxes, but still believe you are a match to this role, we are happy to get in touch.

Closure

Are you interested? Good! Apply stating your salary expectations and your earliest possible starting date. If you have any questions, please do not hesitate to contact Josefine Miranda-Schwarztkopff at or career@gebr-heinemann.de.

We welcome all people regardless of age, ethnicity, nationality, gender identity, religion, ideology, sexual orientation, social background or disability.