Job Description

Senior Retail Marketing Manager

慕尼黑

社招

全职

职位 ID：A110157

职位描述

1. Develop and execute retail marketing strategies to support the successful launch and sales growth of Xiaomi vehicles in Germany
2. Plan, manage, and execute retail events, including store openings, test-drive events, roadshows, product showcases, and customer engagement activities
3. Lead the planning and delivery of B2B events targeting fleet customers, leasing companies, corporate clients, partners, and industry stakeholders
4. Build a strong connection between brand and sales objectives by translating brand strategy into impactful retail activations that drive customer acquisition and vehicle sales
5. Collaborate closely with Sales, Retail Operations, and Dealer/Partner teams to ensure consistent execution across all customer touchpoints
5. Develop initiatives to increase showroom traffic, test drives, lead generation, conversion rates, and overall retail performance
6. Adapt and localize global marketing campaigns for the German market while maintaining brand consistency
7. Manage retail marketing budgets, agencies, and external partners to ensure efficient and effective campaign execution
8. Track, analyze, and report on retail and event marketing performance using relevant KPIs and business metrics

职位要求

1. Bachelor's or Master's degree in Business Administration, Marketing, Retail Management, or a related field
2. 5+ years of experience in retail management, sales operations, or customer experience management, ideally within the automotive, EV, or consumer technology sector
3. Strong understanding of modern retail concepts, omnichannel customer journeys, and tech-driven sales environment experience implementing standardized sales processes, retail standards, and customer experience frameworks across multiple locations
4. Familiarity with digital sales tools, CRM systems, and data-driven customer engagement strategies
5. Ability to translate complex EV, software, and charging-related features into clear and compelling customer experiences in retail
6. Strong analytical skills with experience monitoring retail KPIs and customer feedback to drive continuous improvement
7. Excellent communication and stakeholder management skills
8. Fluency in English and German required, Mandarin is an advantage

投递

About Xiaomi Technology

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is a consumer electronics and smart manufacturing company with smartphones and smart hardware connected by an IoT platform at its core.

Embracing our vision of “Make friends with users and be the coolest company in the users’ hearts”, Xiaomi continuously pursues innovations, high-quality user experience and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.

Xiaomi is one of the world's leading smartphone companies. The company has also established the world’s leading consumer AIoT (AI+IoT) platform,reached 558 million smart devices connected to its platform (excluding smartphones,laptops and tablets) as of September 30 2022. Xiaomi products are present in more than 100 countries and regions around the world. In August 2022, Xiaomi was included in the Fortune Global 500 list for the fourth year in a row, ranking 266th. The company is the fastest-rising Chinese technology conglomerate during the four-year period.

Xiaomi is a constituent of the Hang Seng Index, Hang Seng China Enterprises Index, Hang Seng TECH Index and Hang Seng China 50 Index.

Industry

IT & Software

Company Size

10,000+ employees

Headquarters

Beijing, CN

Year Founded

2010

Website

xiaomi.com

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