At Dyson, we solve the problems others choose to ignore through pioneering technology and bold thinking. Our people are at the heart of everything we do, collaborating across functions and markets to create exceptional experiences for consumers around the world.
We are looking for a Senior Retail Activation manager to lead Dyson’s ambitious retail strategy, planning and go-to-market execution across both direct and indirect physical channels, as well as online 3P channels for the Benelux & Nordics cluster comprising of 6 markets.
This role sits at the intersection of strategy, activation, and shopper experience, ensuring that global priorities are effectively translated into impactful local strategies and best-in-class execution. You will own the full scope of retail activations and NPD launches (from brief to implementation) working cross-functionally to deliver impactful results.
Reporting to the Head of Marketing for the cluster, this position is supported by a team of 3 to drive the full scope of the team’s role – and act as the key link between global direction and local market insights plus execution.
Key Responsibilities:
Retail Strategy & Activation
NPD Launches & Campaign Execution
Shopper Experience & Performance
Stakeholder Management
Leadership & Team Development
Working policy
Our campus culture is built on connection—collaboration in person, shared creativity, and hands-on learning. That’s why we don’t offer a regular hybrid arrangement. Working side by side powers our best ideas, fuels belonging, and keeps us pushing boundaries together.
To be successful in this role, you will bring:
* Please note: New employees to Dyson in the Netherlands commence employment on a 12-month, fixed-term basis*
Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.
Dyson solves real-world problems and creates better products through the application of engineering, science, design and creativity. It is a family-owned, global technology company, founded by Sir James Dyson who remains at the helm alongside his son Jake.
Since inventing the first cyclonic bagless vacuum cleaner, the DC01, Dyson has consistently invested in research and development to improve its products and technologies radically. Dyson offers products across a growing range of areas: floorcare, air purification, robotics, haircare including formulations, lighting, hand drying, and most recently audio. Dyson continues to expand into new areas.
Today, Dyson sells products in more than 80 markets, has 450 Dyson stores worldwide and is available in all major technology and beauty retailers. Dyson has global headquarters in Singapore and major technology campuses in Singapore, the UK, Malaysia, and the Philippines. Its global team of engineers, scientists and software developers are focused on developing technology-enabled products which work better and which people love to use. Key areas of focus have included high-speed electric digital motors, sensing and vision systems, robotics, machine learning and aerodynamics.
Beyond products, to encourage an inventive future, Dyson is also inspiring the next generation of engineers and inventors through the Dyson Institute of Engineering and Technology, the James Dyson Foundation and the James Dyson Award.
The Dyson family applies its problem-solving approach in other fields, and established Dyson Farming in 2012. It is one of the largest farming businesses in the UK, extending to 36,000 acres across Lincolnshire, Oxfordshire, Gloucestershire and Somerset. It is a family-owned enterprise unlike any other, focussed on long-term investment in British farming and the countryside to grow tasty and nutritious food.
