Job Description

Agency :

Havas PlayWHO WE ARE

Havas Play UK helps brands produce Remarkable work in culture, building branded entertainment, partnerships, social & influencer, experiential and content people want to spend time with, sitting within Havas Media Network and connected to the wider Havas Village in London. We deliver through integrated divisions spanning Strategy, Creative, Activation, Content & Media Partnerships, Production, and Measurement and Evaluation, enabling truly 360° campaigns from insight to impact.

Our recent work and relationships span leading brands and rights holders, including EE, JD Sports, Jaguar Land Rover, Major League Baseball, The FA, HSBC and Jet2.

THE ROLE

You will be the day-to-day insight lead for a core client, owning the measurement & evaluation workstream and turning audience, cultural and performance data into clear recommendations that shape strategy,creativeand activation. The role combines hands on analysis with proactive client management and close collaboration across Play’s Strategy, Creative, Client Services and Activation teams.

Working with the head of the measurement department,you’lldesign and deliver quant and qual research (surveys, simplecommunitiesor depths), plus desk research, social listening, marketintelligenceand media/performance analysis - translating findings into stories that inform briefs, creative territories, channelchoicesand evaluation frameworks.

WHAT YOU’LL DO

Insight and measurement

• Build learning agendas and M&E frameworks tied to brand and campaign KPIs; deliver regular reporting and “so what” recommendations for optimisation and post campaign effectiveness.

• Plan and analyse quantitative surveys and qualitative interviews/mini groups; synthesise desk research and cultural trends into sharp POVs and brief inputs.

• Translate social, search and content signals into audience and cultural insights that guide creative and channel choices.

Data tools and analytics

• Use HMN’s Converged / Converged.AI to connect audience intelligence with planning and activation, ensuring privacy first cross platform planning and transparent reporting.

• Run social listening and conversation analysis (e.g.,Talkwalkeror Meltwater) to size spaces, track sentiment/themes,identifycreators/communities andmonitorbrand/campaign health.

• Build profiles using audience data sources (e.g., YouGov, GWI), enriching segmentation with attitudes, interests, mediahabitsand fandom cues.

Partner with Strategy

• Co-create audience definitions, comms tasks and test and learn roadmaps; shape measurement plans aligned to the Intelligence → Design → Activate → Measure cadence.

• Develop evidence based brief inputs (problem definition, audience tensions, passion points, role for brand) and contribute to integrated Playbooks and pitch narratives.

Partner with Creative and Activation

• Provide concise insight packs for ideation (audiences, trends, formats, creators) and pressure test ideas against data backed hypotheses.

• Set up live dashboards and weekly readouts during flight to inform agile optimisation across social, influencer,contentand experiential.

Client leadership

• Be the primary day to day contact for insight/M&E: run WIPs, manage timelines and scopes, brief partners/suppliers and ensure outputs areaccurate,timelyand commercially sound.

• Present findings simply and persuasively to client stakeholders, capturing decisions and next steps.

ABOUT YOU

You’rea data curious storyteller who loves culture and cares about effectiveness. You can move from a spreadsheet to a deck to a room of stakeholders with confidence, andyou’recomfortable owning the plan as well as the detail. Loving sport and imbedding culture in your work are big ticks but not essential, as long asyou’rewilling to immerse yourself in our world.

Must have experience

• Agency side experience in insight,strategyor analytics with hands on delivery of research,reportingand client communication (typically 2–4+ years).

• Proven ability to distil complex data into clear narratives and recommendations for strategy, creative and activation teams.

• Competent in Excel/Sheets, PowerPoint/Keynoteand data visualisation basics; comfortable with survey platforms and/or qual moderation prep.

• Strong stakeholder management: run WIPs, manage suppliers, hit deadlines, andmaintainhigh QA standards.

• Up to date on the social, sports and culture landscape and platform changes.

• Demonstrable analytical skills and comfort with data.

• Excellent time management across multiple projects.

Desirable

• Hands on with YouGov datasets (e.g., Profiles) and audience profiling tools.

• Experience inTalkwalkeror Meltwater for social listening; ability to build queries, tag themes and create automated dashboards.

• Sponsorship evaluation work.

• Creator/influencer discovery and measurement basics.

Ways of working and values

• Curious,collaborativeand positively challenging, you ask better questions to get to better work.

• Inclusive and culturally aware;you’remotivated by the belief that brands shouldparticipatecredibly in culture, not just advertise in it.

• Whatyou’llget – the chance to shape culturally resonant work for household name brands within an integrated village model that connects media, creative and experience end to end.

#LI-AC2

Contract Type :

Permanent

Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual’s ability to perform their job.