Job Description

We are seeking a strategic and creative Senior PR Specialist to drive PalmPay’s brand storytelling, media visibility, and corporate reputation in Nigeria. The ideal candidate will combine strong editorial judgment with hands-on execution across media relations, content development, CSR initiatives, and cross-channel communications.

This role reports to the PR Manager, Nigeria, and collaborates closely with marketing teams and PR counterparts across multiple markets.

Key Responsibilities

• Drive PalmPay’s brand visibility through proactive media engagement, storytelling campaigns, and thought leadership initiatives.
• Develop and manage high-quality PR content including press releases, media kits, blog posts, interview briefs, and social media copy.
• Lead cross-channel storytelling execution across PR, digital, and owned platforms.
• Manage and execute PalmPay’s CSR strategy and social impact initiatives in Nigeria.
• Identify media opportunities and oversee media relations, press engagements, and media buying activities.
• Collaborate with marketing, social media, and international PR teams to ensure consistent brand messaging.
• Monitor brand sentiment, measure PR impact, and support online reputation management initiatives.
• Maintain a repository of brand messaging, media assets, and communication materials.

Requirements

• Minimum of 3 years’ experience in PR, Corporate Communications, or Brand Communications within fintech, banking, financial services, or a regulated industry.
• Strong storytelling and content development skills across earned, owned, and digital media channels.
• Proven ability to write and edit compelling communication materials.
• Experience managing CSR or reputation-led initiatives is an added advantage.
• Excellent stakeholder management, communication, and editorial skills.
• Ability to thrive in a fast-paced environment while managing multiple projects independently.
• Membership of the Nigerian Institute of Public Relations (NIPR) is an added advantage.