Job Description

Product Strategy & Development

• Define and execute the strategy for deposit products and Propositions aligned banks strategy
• Identify market trends, customer needs, and competitive offerings to have product innovation
• Develop new deposit products or enhance existing ones to improve customer value and profitability

Portfolio optimization

• Monitor and manage product-level profitability, including margins and fee income,
• Prepare financial forecasts and performance analyses to optimize pricing strategies and interest/profit rate structures

Customer Experience & Engagement

• Ensure deposit products meet customer needs and deliver a seamless experience
• Collaborate with marketing and customer service teams to promote products and gather feedback.
• Address customer complaints and satisfaction metrics

Enhance Customer Value Proposition (CVP)

• Design and refine CVPs for different customer segments through product bundling
• Benchmark against competitors to ensure the bank’s offerings are differentiated and relevant.
• Align product features, pricing, and service with the defined CVP
• Collaborate with marketing and sales to communicate the CVP effectively
• Cross Squad collaboration to deliver CVP for the segment

Risk & Compliance Oversight

• Ensure deposit products comply with regulatory requirements and internal policies
• Manage operational, financial, and model risks associated with deposit products

Market & Competitive Analysis

• Conduct ongoing research to benchmark against competitors.
• Adjust product features or pricing in response to market shifts

Launch of Segmental CVPs

• Launch Retailers, Freelancers, Schools, Software house, Agri, Women entrepreneurs CVPs
• Ownership of liability products to support sub segmental CVPs

Driving customer growth through engagement

• Handhold consumer journey from acquisition to retention and growth
• Develop and execute lifecycle strategies to increase engagement, stickiness and extend customer lifetime value through loyalty programs, behavior driving tactical campaign, community banking
• Monitor customer behavior and usage patterns to trigger timely interventions with timely upsell and win-back campaigns
• Collaborate with analytics to develop segmental propensity models around attrition and deepening
• Roll out rules for automating personalize lifecycle communications
• Data-driven decision-making: Use analytics to inform strategies and measure impact

Cross-Sell Strategy and Deepening

• Enhance PPC engaging customers to adopt additional products such as booking, payroll, saving spaces, lending etc.
• Identify cross-sell opportunities using data analytics and customer insights
• Develop bundled offerings or incentives to encourage multi-product adoption
• Ensure effective digital cross-selling as per the customer behavior and needs
• Track cross-sell performance metrics and optimize campaigns based on results
• Ensure a seamless digital experience for new products crossell

Cross-Functional Collaboration

• Work with IT, operations, compliance, legal, and marketing to launch and maintain products.
• Lead cross-functional teams to implement product changes or new initiatives

1. Bachelor's degree in business, finance, marketing, or a related field. An MBA or other relevant postgraduate degree is preferred.
2. Minimum 8 years of product, portfolio and lifecycle management
3. Excellent negotiation, communication, and interpersonal skills, with the ability to work collaboratively with external partners and cross-functional teams.
4. Strong analytical and problem-solving skills, with the ability to make data-driven decisions.
5. In-depth knowledge of digital banking trends, technologies, and customer behaviors
6. Knowledge of regulatory requirements and industry best practices

Ability to work in a fast-paced, dynamic environment with a high degree of flexibility and adaptability