This is a remote position.

We are seeking a Product Marketing Specialist to drive positioning, messaging, and demand generation across Embrace and its portfolio of B2B SaaS companies.

This role will focus on translating product capabilities into compelling narratives, building strong market presence, and driving
consistent lead generation through high-impact channels, including LinkedIn and other digital platforms
.

The ideal candidate combines
product marketing thinking with strong execution in demand generation and social channels
.

Key Responsibilities

Product Marketing & Positioning

• 
  Develop and refine
  value propositions, messaging, and positioning
  for Embrace and portfolio companies

• 
  Translate product features into
  clear customer benefits, use cases, and differentiated narratives

• 
  Create and maintain
  core messaging frameworks, pitch decks, and sales enablement materials

• 
  Build
  thought leadership content
  , case studies, and customer success stories

• 
  Plan and execute
  lead generation programs
  across channels to drive a qualified pipeline

• 
  Own and improve key funnel metrics:
  lead quality, conversion rates, and campaign performance

• 
  Partner with sales teams to align on
  target segments, messaging, and MQL definitions

• 
  Support campaign execution across inbound and outbound initiatives

• 
  Own and scale
  Social Media Strategy
  for Embrace and portfolio brands (organic + paid)

• 
  Build and manage
  content calendars
  tailored to target audiences and industries

• 
  Drive engagement through
  thought leadership, founder/leadership branding, and campaign-driven content

• 
  Experiment with and optimize other relevant channels (email, communities, forums, etc.)

• 
  Design and execute
  integrated marketing campaigns
  across multiple channels

• 
  Collaborate with content and design teams to produce
  high-quality marketing assets

• 
  Develop landing pages, email workflows, and campaign journeys to improve conversions

• 
  Track campaign performance across channels using tools like
  Google Analytics, HubSpot, or Salesforce

• 
  Monitor KPIs such as
  leads, engagement, conversion rates, and ROI

• 
  Use data to continuously optimize messaging, campaigns, and channel effectiveness

• 
  Work closely with
  sales, product, and leadership teams
  across portfolio companies

• 
  Enable internal teams with
  messaging, campaign templates, and best practices

• 
  Ensure consistency in
  brand and communication across all marketing efforts

Requirements

• 
  5–10 years of experience in
  B2B SaaS marketing
  , with strong exposure to
  product marketing and demand generation

• 
  Proven ability to drive
  lead generation and campaign performance

• 
  Strong expertise in:

• 
  Product positioning and messaging

• 
  Content and storytelling

• 
  LinkedIn marketing (organic and paid)

• 
  Multi-channel campaign execution

• 
  Hands-on experience with tools such as
  HubSpot, Salesforce, Google Analytics, and LinkedIn Campaign Manager

• 
  Strong understanding of
  B2B buyer journeys and conversion funnels

• 
  Excellent written and verbal communication skills

• 
  Ability to manage multiple brands or business units simultaneously

• 
  Experience in
  enterprise or mid-market SaaS environments

• 
  Exposure to
  Industrial SaaS, Manufacturing, or Fintech domains

• 
  Experience managing
  multi-brand or portfolio marketing

Benefits

• 
  Competitive salary commensurate with experience.
• 
  Opportunities for career advancement and professional development.
• 
  Experience collaborating with a diverse, global team within a remote work setting.