We’re looking for a product marketing professional who thinks in strategy first — someone who can look at a hardware product line and design the go-to-market approach from the ground up: who we’re talking to, what we’re saying, and how we’re reaching them.
This role owns the product marketing strategy and campaign design for our Edge Server line — purpose-built computing for OEM integrators, machine builders, and operators in demanding OT environments. You won’t just execute campaigns; you’ll define the framework that guides them. Industry knowledge in manufacturing, transportation, or energy is helpful but not required — strong product marketing instincts and a curiosity for hardware are what matter most.
WHAT YOU’LL DO
GTM strategy & product positioning
1.Design go-to-market strategies for Edge Server — defining target segments, positioning, messaging hierarchy, and channel approach from the outset
2.Translate hardware specs (thermal range, form factor, certifications, lifecycle) into value propositions that resonate with OEM engineers, procurement leads, and system architects
3.Develop positioning that differentiates on what industrial buyers care about: reliability, integration flexibility, certification compliance, and long-term supply commitment
4.Build and maintain core collateral aligned to strategy: datasheets, selection guides, application notes, battle cards, and vertical-specific sales decks
5.Campaign design & demand generation
5.1 Design integrated marketing campaigns — not just the execution plan, but the strategic logic: audience, message, channel mix, and success metrics
5.2 Develop application-specific content that speaks to OEM design-in processes, machine builders, and system integrators across target verticals
5.3 Support regional sales and channel teams with market-specific playbooks and go-to-market toolkits
5.4 Demonstrate the product line at key industry events collaborating with regional marketing team: Computex, SEMICON, and sector-specific trade shows
6. Market intelligence & OEM enablement
6.1 Track the embedded and industrial server landscape — monitor product trends, certification shifts, and procurement behavior across target verticals
6.2 Deliver competitive insights to product and sales leadership, focused on strategic differentiation rather than feature comparison
6.3 Develop OEM/ODM-facing enablement materials that support design-in decisions: integration guides, reference architectures, and customization overviews
6.4 Build thought leadership through technical articles, webinars, and industry engagements in embedded and industrial computing communities
WHAT YOU BRING
MUST HAVE What we’re hiring for
10+ years in B2B hardware or technology product marketing Proven experience designing product marketing campaigns and go-to-market strategies — from audience definition and positioning through to channel planning and measurement Ability to translate technical hardware specs into clear, buyer-relevant value propositions Strong written and verbal communication across formats — datasheets to executive presentations Comfortable working cross-functionally with product management, sales, and regional teams Bilingual proficiency in English and Mandarin
NICE TO HAVE Helpful but not a barrier
Background in embedded computing, ruggedized systems, or industrial-grade hardware Familiarity with OEM/ODM go-to-market models and design-in sales cycles
Advantech is a global leader in IoT intelligent systems and embedded platforms, with the corporate vision of "Enabling an Intelligent Planet." To embrace the trends of edge computing and artificial intelligence, Advantech fully deploys its sector-driven strategy and focus on Edge Computing and Edge AI, targeting five key markets: Edge Intelligence Systems, Manufacturing, Energy and Utilities, iHealthcare, and iCity Services & iRetail. In the meantime, Advantech is enhancing its global presence and core competitiveness by integrating its Edge Computing hardware platform, the WISE-IoT software platform, and sector-specific Edge AI solutions with domain expertise. The integration will form an "Orchestration" model for seamless industrial chain connections, benefiting both our partners and clients. Advantech is also working with business partners to co-create business ecosystems that accelerate the goal of industrial intelligence.
