Zoopla is one of the UK’s most instantly recognisable property brands. In fact, we’re known and loved by over 91% of the nation (and we’re working hard on the other 9%). Our mission is to help the nation make better home decisions - by connecting everyone to their home and giving them personalised insights to help with moving, managing or financing. Over 50 million people visit Zoopla every month to access exclusive data and information on every UK property, search over 500,000 homes for sale and rent, find the best agents and secure the latest mortgage deals.
We’re a growing, dynamic team that embraces innovation and isn’t afraid to push the boundaries. We’re only just starting our journey to redefine the digital property landscape, with much more to explore and achieve. Join us, and transform the way the nation makes home decisions.
As the Senior Product Marketing Manager for Homeowner & Moving Services at Zoopla, you will sit within the Marketing team and be dedicated to maximising consumer engagement and value for homeowners, driving them towards high-value actions like using our "Find and compare agent" service and leveraging our integrated Moving Services ecosystem. You will be both embedded in the cross functional product and marketing team for Homeowner & Moving Services, whilst being one of the senior marketing managers in the marketing team.
You will be the Marketing Subject Matter Expert for the entire homeowner journey, acting as the crucial interface between the Marketing and Product teams to grow our high-intent audience, known as MyHome users, through to successful service adoption.
Your core purpose is two-fold: to represent the marketing function, strategy, and capability in Product meetings, and to strategically manage coordinated marketing activities (CRM, Content, Organic Performance, Performance, etc.) that influence the homeowner's journey from initial valuation tracking, to agent instruction, and finally to the adoption of associated moving services (e.g., mortgage, conveyancing, removals).
Your ultimate goal is to optimise the consumer path to maximise high-value seller and moving services leads delivered to our estate agent customers and service partners. This is achieved by boosting vital metrics like MyHome sign-ups, feature adoption, agent instruction requests, and successful hand-offs to moving service providers.
Key Performance Indicators (KPIs):
Core Competencies for Success:
Hello, we’re Zoopla. We’re here to help people make intelligent decisions about their homes by digitising the home lifecycle.
Whether renting, letting, buying or selling, changing homes is one of life’s biggest decisions. It's personal, emotional and incredibly exciting, but it can also be confusing and downright stressful. A fine balance between listening to your heart and head.
At Zoopla we know what a home is really worth. Our industry-leading data and powerful software make that clear. But more than that, we know how it can make you feel, we know there’s no place like home! As a trusted partner on the journey, we strive to make the process of moving to a perfect home smoother.
We think it’s just as important to feel at home, at work. Wherever our people are working from, we want them to feel supported, motivated and inspired so we are working hard to make Zoopla more welcoming, fair and representative every day.
We are building an inclusive, flexible, and results-led culture which supports challenging and rewarding careers. And we’re looking for ambitious people to join us.
