Job Description

Voyado is the Agentic Customer Experience Suite built exclusively for retail. 500+ retail brands across 100 markets use Voyado to unite CRM, loyalty, and product discovery with retail-trained AI that acts on real-time shopper intent. The result is more traffic, higher conversions, and customers who keep coming back.

This role is for someone who enjoys turning complex products into clear value. Someone who understands how modern e-commerce organizations operate and likes working closely with both product and commercial teams. You'll play a key role in how we position Voyado's offering to e-commerce and IT stakeholders, helping us communicate why our products matter and how they drive business impact.

You'll join a collaborative and growing team where Product, Sales, and Marketing work closely together, and where your work will directly influence how we grow in existing and new markets.

About the role

As a Senior Product Marketing Manager, you'll act as the bridge between Product, Sales, and Marketing for the Ecommerce and IT domain. Your mission is to ensure our messaging, positioning, and go-to-market activities are clear, relevant, and commercially effective.

A big part of the role is translating product capabilities, roadmap priorities, and technical differentiators into messaging and narratives that resonate with e-commerce leaders, digital teams, and technical stakeholders. You'll shape how we talk about Voyado in the market, lead launches, and enable sales teams to succeed in complex buying processes.

You'll work closely with GTM teams, Content, Product Managers, and Sales to ensure consistency across launches, campaigns, enablement materials, and customer communications.

In this role, you will:

• Develop buyer-led propositions and messaging for IT and e-commerce personas

• Lead product launches and go-to-market initiatives

• Create messaging frameworks, proof points, and sales enablement materials

• Collaborate on campaigns, customer stories, webinars, and thought leadership

• Monitor market trends, competitors, and customer feedback to refine positioning

• Support expansion and adoption initiatives together with Customer Marketing

You'll also help ensure our messaging is scalable, structured, and aligned across teams and channels.

So, who are you?

You have a deep understanding of both technology and business value. You're curious, commercially minded, and comfortable operating in a cross-functional environment where priorities can shift quickly.

You have experience working with SaaS products and know how to simplify complexity into communication that is relevant, credible, and easy to understand for different audiences.

We're looking for someone who:

• Has 7+ years of experience in B2B product marketing within SaaS or technology

• Has worked with e-commerce, martech, CRM/CX, or similar domains

• Enjoys translating product capabilities into clear and compelling messaging

• Understands how sales-led mid-market or enterprise organizations operate

• Has experience leading go-to-market initiatives, launches, and sales enablement

• Is comfortable collaborating with Product, Sales, and Marketing leaders

• Has a structured way of working and enjoys creating clarity in complex environments

• Is professionally fluent in English

• Has a relevant academic background in Marketing, Business Administration or equivalent

What's in it for you?

At Voyado, we care deeply about creating an environment where people can grow, collaborate, and enjoy what they do. We believe great things happen when talented people work closely together, challenge each other, and have fun along the way.

You'll join a company with strong momentum, modern technology, and a genuinely collaborative culture where ideas and initiatives are encouraged.

Some of our benefits:

• 30 days of vacation

• Wellness allowance

• Personal development opportunities

• Summits and team activities

• Flexible and collaborative work environment

Ready to join the team?

It can always feel like you need a better résumé, more polish, or just another year of experience before applying. But if this sounds like a place where you can shine, don't hesitate to send in your application.

We'd love to get to know you, so write a few lines about what you enjoy in your current role and what would be an exciting challenge for you going forward. Be yourself and let your passion come through - that's what matters most to us.

Additional information

As part of our recruitment process, we conduct a background check on the final candidate using Scandinavian Recruitment Intelligence.

A note on AI

We believe you'll present yourself best by being yourself, with AI support where it makes sense. Later in the process, you'll even be expected to use AI. What matters to us is getting to know the person behind the application, so please bring your authentic self. Don't let AI over-polish your CV or answers to the point where your real voice gets lost, because that's what we care about most.