Voyado is the Agentic Customer Experience Suite built exclusively for retail. 500+ retail brands across 100 markets use Voyado to unite CRM, loyalty, and product discovery with retail-trained AI that acts on real-time shopper intent. The result is more traffic, higher conversions, and customers who keep coming back.
This role is for someone who enjoys turning complex products into clear value. Someone who understands how modern e-commerce organizations operate and likes working closely with both product and commercial teams. You'll play a key role in how we position Voyado's offering to e-commerce and IT stakeholders, helping us communicate why our products matter and how they drive business impact.
You'll join a collaborative and growing team where Product, Sales, and Marketing work closely together, and where your work will directly influence how we grow in existing and new markets.
As a Senior Product Marketing Manager, you'll act as the bridge between Product, Sales, and Marketing for the Ecommerce and IT domain. Your mission is to ensure our messaging, positioning, and go-to-market activities are clear, relevant, and commercially effective.
A big part of the role is translating product capabilities, roadmap priorities, and technical differentiators into messaging and narratives that resonate with e-commerce leaders, digital teams, and technical stakeholders. You'll shape how we talk about Voyado in the market, lead launches, and enable sales teams to succeed in complex buying processes.
You'll work closely with GTM teams, Content, Product Managers, and Sales to ensure consistency across launches, campaigns, enablement materials, and customer communications.
In this role, you will:
Develop buyer-led propositions and messaging for IT and e-commerce personas
Lead product launches and go-to-market initiatives
Create messaging frameworks, proof points, and sales enablement materials
Collaborate on campaigns, customer stories, webinars, and thought leadership
Monitor market trends, competitors, and customer feedback to refine positioning
Support expansion and adoption initiatives together with Customer Marketing
You'll also help ensure our messaging is scalable, structured, and aligned across teams and channels.
You have a deep understanding of both technology and business value. You're curious, commercially minded, and comfortable operating in a cross-functional environment where priorities can shift quickly.
You have experience working with SaaS products and know how to simplify complexity into communication that is relevant, credible, and easy to understand for different audiences.
We're looking for someone who:
Has 7+ years of experience in B2B product marketing within SaaS or technology
Has worked with e-commerce, martech, CRM/CX, or similar domains
Enjoys translating product capabilities into clear and compelling messaging
Understands how sales-led mid-market or enterprise organizations operate
Has experience leading go-to-market initiatives, launches, and sales enablement
Is comfortable collaborating with Product, Sales, and Marketing leaders
Has a structured way of working and enjoys creating clarity in complex environments
Is professionally fluent in English
Has a relevant academic background in Marketing, Business Administration or equivalent
At Voyado, we care deeply about creating an environment where people can grow, collaborate, and enjoy what they do. We believe great things happen when talented people work closely together, challenge each other, and have fun along the way.
You'll join a company with strong momentum, modern technology, and a genuinely collaborative culture where ideas and initiatives are encouraged.
Some of our benefits:
30 days of vacation
Wellness allowance
Personal development opportunities
Summits and team activities
Flexible and collaborative work environment
It can always feel like you need a better résumé, more polish, or just another year of experience before applying. But if this sounds like a place where you can shine, don't hesitate to send in your application.
We'd love to get to know you, so write a few lines about what you enjoy in your current role and what would be an exciting challenge for you going forward. Be yourself and let your passion come through - that's what matters most to us.
Additional information
As part of our recruitment process, we conduct a background check on the final candidate using Scandinavian Recruitment Intelligence.
A note on AI
We believe you'll present yourself best by being yourself, with AI support where it makes sense. Later in the process, you'll even be expected to use AI. What matters to us is getting to know the person behind the application, so please bring your authentic self. Don't let AI over-polish your CV or answers to the point where your real voice gets lost, because that's what we care about most.
Voyado is the customer experience platform made for retail. We help retailers of all sizes to create exceptional experiences—from first click to lasting loyalty.
In an increasingly competitive market, we level the playing field with advanced, retail-specific technology that’s intuitive, scalable, and powered by AI. Our products help retailers understand customers, predict behaviors, and deliver personalized journeys that drive conversion and loyalty.
With more than 400 retail customers, Voyado is the trusted partner behind millions of daily interactions. Voyado continues to expand across Europe with one mission: To become the most beloved retail companion.
Making brands easy to love.
