Job Description

Who We Are

At Bluehost, we believe all small businesses deserve the opportunity to succeed online. Our mission is to give small businesses the confidence to think big. We're the all-in-one platform for small businesses to grow online with powerful simplicity, premium performance, smart tools and human support.

As we expand our AI-powered experiences—fromagentic websites to stores to Agents to vibe-coded Apps—we’relooking for a Senior Product Marketing Manager, AI Apps to lead how these innovations come to market.

Weareseeking a Senior Product Marketing Managerwho will be the voice of the customer,leadgo-to-market strategy and drive meaningful growth. In this highly visible, strategic role,you’lloperateat the intersection of Product, Engineering,AI/Data,and Go-to-Market teams You will drivehow we position ourselves intheworld ofAI Agents,vibe-codedApplications, LLMs, and Hosting and translatingcutting-edgeAgentic needsinto clear customer value and driving adoption at scale.

What you’ll do & how you’ll make your mark.

Own Go-to-Market Strategy for AIAgents andApps

• Define and lead GTM strategy forAIAgentsandVibeAppsacross thecustomer’slifecycleofbuilding,growingandrunning theironlinebusiness.

• Developanintentionaland thoughtfulPOVonwhat weneed to buildand take to marketto help our customer succeed online

• Identifyhigh-impact use cases that drive adoption, engagement, and revenue growth

• Develop positioning and messaging that clearly communicates the value ofthese AI offerings toSMB,Developers and Mid-market customers

Drive Product Launches & Adoption

• Lead cross-functional launches forAgentic offering—from beta to GA—ensuring strong market entry and sustained adoption

• Partner with Growth, Lifecycle, and Channel teams to drive acquisition, activation, and expansionacross all routes to market, including online cart, and sales.

• Develop strategies to increase usage and customer retention throughcustomer-centricexperiences

Translate AIand AgenticCapabilities into Customer Value

• Simplify complex AI/ML concepts (e.g.generative AI,automationand tasks) into compelling, easy-to-understand benefits

• Build narratives that connectagenticfunctionality toreal businessoutcomes for SMBs (e.g., time savings, revenue growth, ease of use)

• Craft compelling narratives for non-technicalSMB audiences and developeraudiences

Content, Enablement & Evangelism

• Develop high-impact content including product narratives, demos, use cases, and sales enablement materials

• Partner with Content, PR, and Digital teams to bring AI innovation stories to market

• Enable Sales, Support, and CSteams with tools and training to effectively positionagenticcapabilities

Shape Product & AI Strategy

• Partner closely with Product, Engineering, and Data/AI teams to influence roadmap priorities based on market insights

• Validate value propositions through customer feedback, usage data, and experimentation

• Help define how AI enhances the end-to-end customer journey within Bluehost

Measure, Learn & Optimize

• Define and track success metrics across adoption, engagement, retention, and revenue impact

• Use data and experimentation to continuously refine GTM strategies and messaging

• Monitor competitivelandscapeacrossour expanding peer group andnew playersacross the broader landscape.

Who you are & what you’ll need to succeed.

• 8-10+ years of Product Marketing experience in SaaS, ideally within AI, data platforms, or technical products

• Experience launching AI/ML-powered products or features (Generative AI, automation, or data-driven applications)

• Strong ability to translate complex technical concepts into clear, customer-centric messaging

• Proventrack recordowning GTM strategy and driving measurable adoption and growth

• Experience working cross-functionally with Product, Engineering, Data Science, and GTM teams

• Strong understanding of customer needs, user behavior, and market dynamics

• Exceptional storytelling, communication, and content development skills

• Data-driven mindset with experience defining KPIs and measuring success

Preferred experience

• Experience inAgenticofferings (Agents, Apps, LLMs),web hosting,SMBbusiness platforms,or digital presence platforms

• Familiarity with SMB or mid-market customer segments

• Background working withSMBs,developersand/or agencies

• MBA or advanced technical/business degree

Why you’ll love us.

• Work-life balance. Our work is thrilling and meaningful, but we know balance is key to living well.

• We celebrate one another’s differences.  We’re proud of our culture of diversity and inclusion. We foster a culture of belonging. Our company and customers benefit when employees bring their authentic selves to work. We have programs that bring us together on important issues and provide learning and development opportunities for all employees.  We have 20 + affinity groups where you can network and connect with employees globally.

• We care about you. We provide excellent Health Insurance options to fit you, HSA, Medical, Dental, Vision, Matching 401K, Life/AD&D/STD/LTD, TuitionReimbursement, Pet Insurance, Generous vacation policy, and much more!

• Where can we take you? We’re fans of helping our employees learn different aspects of the business, be challenged with new tasks, be mentored, and grow their careers. Unfold new possibilities with Bluehost #OTOD!

#LI-SM1#LI-Remote #Bluehost

Employment with Newfold Digital is at-will and nothing in this Job Description should be interpreted or construed to alter the at-will employment relationship.

This Job Description includes the essential job functions required to perform the job described above, as well as additional duties and responsibilities. This Job Description is not an exhaustive list of all functions that the employee performing this job may be required to perform. The Company reserves the right to revise the Job Description at any time, and to require the employee to perform functions in addition to those listed above.