Mate academy - an EdTech startup with a technological, gamified, AI-powered LMS platform where people learn IT specialties.
🤘Already, 6000+ graduates have landed their first IT jobs in just 4 months of training.
🌎 Successfully launched our business in Poland and Brazil and have plans to expand to other countries.
We're looking for a Senior Product Marketing Manager who will own acquisition growth across UA, PL, and BR markets — converting traffic into enrolled students and coordinating the team of developers and a designer that makes it happen.
Your qualities and skills that will be valued:
Conversion Rate Optimization based on data insights: you've run A/B tests to statistical significance and can walk through the hypothesis, the change, and the result.
Cross-functional collaboration: you've worked in teams that included developers and designers and kept delivery moving across all of them.
B2C paid channel fluency: you understand how UAMs think and have collaborated closely enough to align landing pages, creatives, and offers to live campaigns.
Data fluency: you read and can build dashboards in Looker/Tableau, GA4, or Amplitude/Mixpanel; week-over-week analysis and hypothesis-driven decisions are your baseline.
3+ years in product marketing, growth marketing, or a funnel-ownership role at a product IT company
English Upper-Intermediate or higher.
Your additional advantages:
Background in EdTech.
Direct experience running paid acquisition on Google or Meta.
You've built landing pages or funnels using AI tools — Lovable, Replit, or similar.
Experience in a sales-led-growth environment.
Your responsibilities will include:
Working with the Acquisition team — 3 developers and 1 designer — setting priorities and ensuring their output consistently delivers against business goals.
Owning conversion rates across the full acquisition funnel per market (UA/PL/BR).
Running weekly CvR and performance analysis and turning it into a prioritised experiment backlog.
Building and iterating landing pages and funnels, including with AI tools.
Conducting user interviews and translating insights into testable funnel hypotheses.
Coordinating cross-team delivery across marketing, sales, and admission.
What your first tasks might look like:
Run a series of user interviews, collect and synthesise the insights, and ship a landing page built around what you found.
Coordinate a new course launch across marketing, developers, and designers — and cut the time from kick-off to live.
Your goals for the probation period:
Analyze existing acquisition funnels, identify the highest-impact improvement areas, and deliver changes with a measurable effect on conversion.
Run demand testing for new courses and offers: collect data, form hypotheses, and coordinate the launch with adjacent teams.
Keep the Acquisition team from becoming a blocker — launches should be fast, handoffs clean, and priorities clear to everyone involved.
Your team: Direct report to Roman Apostol, CEO, plus developers and a graphic designer you'll work with daily.
We offer:
Your voice matters — you won't just follow a plan, you'll help make it.
A no-bullshit culture with 0% bureaucracy.
A team that shares knowledge and isn't afraid to make mistakes.
The top EdTech product in Ukraine.
Competitive salary, regular reviews, Gig contract collaboration.
Paid sick leave & 22 working days annual vacation.
Self-development days for continuous learning.
Personal crisis leave, arranged individually.
Financial assistance in a medical emergency or if your home was damaged due to war.
English courses and learning budget.
Apple equipment.
Pet-friendly office in central Kyiv with shelter.
Company-paid lunches.
Relocation bonus.
Recruitment process:
Interview with a recruiter.
Test assignment.
Technical interview with the hiring manager.
Final interview with the CEO.
Reference check (3 references from previous managers).
Job Offer.
